StepSetGo

Users convert everyday steps into SSG Coins.

Brand tagline positioning fitness as fun rather than a chore.

The core consumer app is free; steps, calories and distance are tracked and converted to redeemable coins.

General consumers across India use the free StepSetGo app to track steps and earn rewards.

Large companies license the StepSetGo corporate platform to run employee wellness and activity-challenge programs (clients include Unilever, Vedanta, Tata Communications, L&T, Deloitte and others).

Users engage with each other through fitness matches, leagues, and friend follows inside the app.

Corporate wellness clients get SLA-backed support.

Distributed via the Apple App Store and Google Play Store; recognized for category-leading engagement.

Coins earned in-app are redeemed for products and discounts through StepSetGo's own marketplace.

A dedicated corporate platform is sold directly to enterprises for employee wellness programs.

Core activity is tracking user step activity and converting it to SSG Coins.

Ongoing engineering work to scale the platform and detect fraudulent step activity.

Microservices platform on Google Kubernetes Engine with BigQuery-powered analytics/ML used for fraud detection on step data.

A large, mostly organically-acquired user community is itself a core asset for engagement and brand deals.

Searce led StepSetGo's migration from its previous cloud provider to Google Cloud and helped design the backend architecture.

Large corporates including Unilever, Vedanta, Tata Communications, L&T, Deloitte, Razorpay, Kotak, Cipla and Maruti Suzuki run employee programs on the StepSetGo corporate platform.

Ads have historically been a primary revenue source funding the rewards pool.

Brands supply products/discounts for the Bazaar and companies pay for the corporate wellness platform.

A paid premium tier launched after ad-revenue volatility, offering perks like double coins and an ad-free experience.