Skippi Ice Pops Shark Tank India

Ice pops made with all natural ingredients and RO water using a patented technology, with no artificial colors, flavors, or preservatives.

Brand tagline: "If It's Nostalgic, Sweet, And Natural, It's Got To Be Skippi" - reviving the childhood roadside ice-pop (chuski) experience in packaged, hygienic form.

Founders set out "to create refreshing, teeth-friendly icy treats for their own children and customers."

Marketing built around "Bringing Back the Sweet Days of Childhood," targeting both children and adults who grew up on roadside chuskis.

20,000+ retail outlets across India stocking Skippi products for everyday impulse purchase.

Consumers ordering via Zepto, Swiggy Instamart, Amazon, BigBasket and Skippi's own website.

Products available in over 20,000 retail outlets across India, with 200+ super stockists and distributors.

Sold on Zepto, Swiggy Instamart, Amazon, and BigBasket, in addition to Skippi's own D2C website.

Skippi.in sells the full product range direct-to-consumer, including a dedicated B2B ordering section.

Company operates a franchisee vertical, including "skippi freezer bikes," opening distribution to franchisee entrepreneurs.

Founders "conducted primary and secondary research" before launch, and later funding rounds earmarked spend for "accelerating product innovation."

Core product range: natural ice pops plus diversified offerings such as Crazy Corn, Cornsticks, and Cream Rolls.

Built a franchisee vertical, including "skippi freezer bikes," alongside a 200+ super-stockist/distributor network.

Ice pops are "made only with RO water using a patented technology," a core input to the natural, additive-free positioning.

Network of 200+ super stockists and distributors supporting reach into 10,000+ (later 20,000+) outlets nationwide.

Ashneer Grover, Anupam Mittal, Aman Gupta, Vineeta Singh and Namita Thapar invested ₹1 crore for 15% equity on Shark Tank India Season 1.

Investment advisory firm that advised and facilitated Skippi's ₹12 Cr extended pre-Series A round.

Co-led Skippi's ₹10 Cr Pre-Series A round in May 2024, alongside Soonicorn Ventures and HEM Securities.

Bulk of volume sold through 20,000+ retail outlets across India via distributors and super stockists.

Direct sales via Zepto, Swiggy Instamart, Amazon, BigBasket and Skippi's own website.

Company operates a dedicated B2B ordering channel and a franchisee vertical (including franchise freezer-bike distribution).