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Scripbox

Scripbox.Com India Private Limited Bengaluru, Karnataka Founded 2012 scripbox.com ↗
Atul Shinghal · Founder & CEO Sanjiv Singhal · Founder & COO Ashok Kumar E R · Co-Founder & former CEO
$45.52 MnTotal funding (tracked)
5Funding rounds
19 Jan 2022Last round
261Team size (sourced)

Scripbox: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

One-click curated mutual fund investing

Scripbox recommends the right portfolio of mutual funds and an easy one-click method of investing in them.

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Eliminates choice-overload / confusion

Scripbox simplifies mutual fund investing by eliminating the confusion created by many choices, offering an online portfolio of four scientifically selected mutual funds.

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Customer Segments

Salaried professionals / first-time mutual fund investors

Scripbox simplifies mutual fund investment for salaried professionals by eliminating the confusion created by varied information and vague investment advice.

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Ultra-high-net-worth (UHNW) individuals

Scripbox's 2020 acquisition of Mitraz Financial was aimed to expand its offerings to the UHNW segment and strengthen its presence in India's evolving wealth management space.

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Independent financial advisors (IFA) network

Series D funds were earmarked in part to help Scripbox partner with more independent financial advisors, per the company.

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Customer Relationships

No cited public information yet.

Channels

Direct digital platform

Scripbox operates as an online investing platform that distributes mutual funds in India, reaching customer presence in 370 cities and towns across all states and union territories as of 2016.

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Independent Financial Advisor (IFA) network

Scripbox used part of its Series D funds to partner with more independent financial advisors as a distribution channel.

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Acquired regional wealth-advisory books

Scripbox has grown its channel reach by acquiring regional wealth management firms' client bases, including Bluechip Capital's mutual fund distribution business in North India and Pune-based Wealth Managers.

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Key Activities

Algorithmic mutual fund curation & advisory

Scripbox's platform uses algorithmic analysis to recommend mutual fund portfolios and accepts UPI-based payments for investing.

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M&A-led consolidation of regional wealth advisors

Scripbox has pursued a strategy of acquiring independent wealth-management and advisory firms (Upwardly, Mitraz Financial, Wealth Managers, Bluechip Capital) to build a scalable, tech-led wealth management model.

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Key Resources

No cited public information yet.

Key Partnerships

Regional wealth-management acquisitions

Scripbox has acquired Upwardly (2019), Mitraz Financial (2020), Wealth Managers (2022) and Bluechip Capital (2026) to combine wealth-management expertise and expand its customer base and geographic footprint.

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Scripbox Wealth Managers Private Limited (RIA arm)

Scripbox's investment advisory is run through Scripbox Wealth Managers Private Limited, a SEBI Registered Non-Individual Adviser (SEBI Registration Number INA200001041).

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Revenue Streams

Mutual fund brokerage & commission82% of FY25 operating revenue

Mutual fund brokerage/commission was Scripbox's largest revenue line, contributing 82% of operating revenue in FY25.

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PMS brokerage

Portfolio Management Services (PMS) brokerage contributed Rs 8.66 crore in FY25.

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Investment advisory fees

Scripbox earned Rs 7.6 crore from investment advisory fees in FY25.

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Portfolio management service fees

Scripbox earned Rs 1.14 crore from portfolio management service fees in FY25, alongside other sources including fixed deposits, sovereign gold bonds and AIFs.

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Cost Structure

No cited public information yet.

FAQs on Scripbox

What is Scripbox's business model?

Scripbox's core value proposition centers on One-click curated mutual fund investing, Eliminates choice-overload / confusion.

How does Scripbox make money?

Scripbox's cited revenue streams include Mutual fund brokerage & commission, PMS brokerage, Investment advisory fees, Portfolio management service fees.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com · Last verified 15 Jul 2026. · Report a correction