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Startup Atlas · Beauty & Skincare

Sanfe

New Delhi, Delhi Founded 2018 sanfe.in ↗
Archit Agarwal · Co-founder & CEO Harry Sehrawat · Co-founder & COO
$3.45 MnTotal funding (tracked)
3Funding rounds
7 Nov 2022Last round

Sanfe: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Enabler for women's freedom and voice

Brand aims to be "an enabler for women to raise their voice and embrace freedom", addressing the social stigma around periods and hygiene for women.

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Cruelty-free, dermatologically tested clean beauty

Sanfe Beauty is a "cruelty-free, clean skin and haircare range", with new products "dermatologically tested for facial skincare and hair care".

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Customer Segments

Gen-Z and millennial women in India

All Sanfe products are made to cater to a younger female demographic.

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Customer Relationships

Community-led engagement5M+ user community

"We have an active community of over five million users, with over 25 percent month-on-month growth."

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Channels

D2C website (sanfe.in)

Products available on the company's own website.

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E-commerce marketplaces

Sold via Amazon, Flipkart and Nykaa.

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~1,500 offline retail outlets across India

"Sanfe's products are available at 1,500 outlets across India and ecommerce platforms such as Amazon, Flipkart and Nykaa."

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International markets

"Sanfe's product line is also available in the US, Nepal and Kenya."

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Key Activities

Product R&D / new product development

Stand & Pee device "designed after months of research and development at IIT Delhi."

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Taboo-breaking awareness campaigns

"#StandUpForYourself campaign motivates every woman to deal with health and hygiene problems."

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Key Resources

No cited public information yet.

Key Partnerships

BIRAC (Biotechnology Industry Research Assistance Council)

Co-founder: "Initially we were funded by HPCL and BIRAC (Biotechnology Industry Research Assistance Council), and now we're in process of second fund raise." BIRAC also joined the Pre-Series A cap table.

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Hindustan Petroleum Corporation Limited (HPCL)

Early institutional backer alongside BIRAC that supported branding and product development.

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E-commerce marketplace partners

Distribution tie-ups with Amazon, Flipkart and Nykaa.

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Revenue Streams

D2C product sales

"In FY21, Sanfe earned INR 9 crore in revenue"; grew to ₹53.0 Cr by FY24.

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Marketplace & retail sales

Sold across ~1,500 offline outlets plus Amazon, Flipkart and Nykaa.

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Sanfe Beauty line (skin & hair care)

"The brand has launched 25 new products which are dermatologically tested for facial skincare and hair care", sold under 'Promise', 'Glo' and 'Stunner' categories.

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Cost Structure

No cited public information yet.

FAQs on Sanfe

What is Sanfe's business model?

Sanfe's core value proposition centers on Enabler for women's freedom and voice, Cruelty-free, dermatologically tested clean beauty.

How does Sanfe make money?

Sanfe's cited revenue streams include D2C product sales, Marketplace & retail sales, Sanfe Beauty line (skin & hair care).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: entrackr.com · Last verified 17 Jul 2026. · Report a correction