SafeGold

Safegold is a digital platform that allows customers to easily buy, sell, and securely store vaulted gold.

24K Gold of 99.5% Purity on PhonePe.

Amazon Pay has partnered with SafeGold for this offering and will allow users to buy digital gold for as little as Rs.5, with the freedom to buy and sell at any time without any hassle of renting a locker for safety.

Tanishq Digital Gold powered by SafeGold provides the option to convert digital gold into physical gold jewellery at any time across 360+ Tanishq retail stores.

Gold Leasing ('Gains') allows customers to lease their idle digital gold to a network of vetted jewelers for a fixed term, earning a yield of 3% to 6% annually, paid in additional grams of gold.

Consumers can start their golden savings journey with a purchase as low as 100 INR via partner apps and jewellery retailers.

Gains gives MSME jewellers access to structured gold metal leases, a financing option previously available mainly to larger industry players, once the jeweller is vetted for creditworthiness and KYC.

SafeGold has already integrated its platform with PhonePe to allow customers to buy and sell the precious metal digitally.

Amazon Pay has partnered with SafeGold for this offering and will allow users to buy digital gold for as little as Rs.5.

Tanishq has partnered with SafeGold, making Tanishq one of the first jewellery brands to sell gold digitally in partnership with SafeGold; customers can convert holdings into jewellery across 360+ Tanishq retail stores.

Cost of procurement comprised 99.1% of expenditure in FY23, reflecting gold procurement as the company's core operating activity.

Safegold is a digital platform that allows customers to easily buy, sell, and securely store vaulted gold.

All physical gold backing the digital purchases is stored in secure, insured vaults managed by a world-class custodian, Brink's.

SafeGold has partnered with IDBI Trusteeship Services, who act as Independent Trustees, to protect customer interests.

An independent entity, Vistra Corporate Services, is appointed to act on behalf of customers.

The World Gold Council holds a minority stake in Digital Gold India Private Limited, with the remaining ownership held by InVent Capital.

The sale of digital gold across online and offline platforms was the primary revenue driver and contributed Rs 6,839 crore.

Cost of procurement comprised 99.1% of expenditure in FY23; this cost climbed 12.5% to Rs 6,809 crore in FY25 from Rs 6,052 crore in FY24.

Employee benefits expenses rose 12.5% year-on-year to Rs 12.44 crore in FY25.