Rage Coffee

Brand positions itself as "100% Plant Powered"; each 3.25g serving contains "275 mg of all-natural plant extracts" including L-Theanine, Ginkgo Biloba, Panax Ginseng, Bacopa Monnieri, Rhodiola Rosea and L-Glutamine, marketed for gut health (no acidity/bloating), no bitterness and a caffeine kick with sustained focus.

"If you don't love Rage Coffee, we'll refund your order, no questions asked."

Marketing targets consumers seeking "improved focus & a sustained burst of energy throughout the day" without typical coffee side effects like acidity or bloating.

"Over 35% of all business generated on our D2C channel is from repeat customers and over 45% of all revenue comes from 2nd time buyers." — Bharat Sethi, Founder, at the time of the Pre-Series A round.

Company describes its "direct-to-consumer distribution" of coffee products as core to bringing high-quality products directly to customers.

Company raised Pre-Series A funds explicitly to expand its "omni-channel distribution" beyond D2C ecommerce into offline retail.

Brand holds FSSAI, ISO, GMP certifications plus WHO approval and FDA registration.

30,000 sq. ft. facility in IMT, Manesar, Haryana, inaugurated June 2023, housing production, storage, warehousing and R&D, with capacity of 8 tonnes of coffee per day (an 8x increase versus prior capacity).

Cricketer Virat Kohli invested in Rage Coffee and was signed as brand ambassador in March 2022.

GRM Overseas Limited acquired a 44% equity stake in 2024 via primary infusion and secondary buyouts, aiming to strengthen its FMCG presence and accelerate the brand's digital-first growth.