Propelld
Propelld: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
"Instant No Collateral Loan for Education in India" — "Collateral free loans with upto 100% fee financing."
source"100% digital loan application process" with "Instant loan sanctions within 48 hours, digitally."
source"The (credit) bureau score is not an elimination for us. We give it lesser weightage, instead focusing more on the institute and the course."
sourceCustomer Segments
"Propelld is aimed at providing credit options to students of vocational courses with a low credit score or a non-existent credit history."
sourceTargets "tier II and III cities where students face difficulties in securing finances from accredited lenders."
sourceWorks with "more than 2,000 educational Institutes across edtech, K12, universities, schools and upskilling."
sourceUnderwrites loans in the expectation that students get a ₹5 lakh to ₹6 lakh per year job with loan amounts of ₹1 lakh to ₹3 lakh, rather than high-value loans for premium programs.
sourceCustomer Relationships
Channels
"100% digital loan application process" — a 3-step process of filling details, KYC approval, and fund transfer, with instant loan sanctions within 48 hours.
sourceDistribution through partnerships with "over 3,000 institutes" across edtech, K12, universities, schools and upskilling.
sourceKey Activities
Key Resources
Propelld employs a "proprietary employability-based underwriting algorithm to assess the future employment prospects and creditworthiness of its customers," incorporating institute and course placement records.
sourceEdgro is Propelld's "wholly-owned NBFC subsidiary," giving it the ability to lend directly rather than relying solely on partner NBFCs.
sourceKey Partnerships
"Propelld has disbursed ₹4,434 crore to 401,095 students. It has partnered with over 3,000 institutes."
source"In addition to Edgro, it has Avanse Financial Services, Aditya Birla Capital, and JM Financial as its digital lending partners."
source"Edgro has raised the amount from nine lenders such as Credit Saison India Private Limited, AU Small Finance Bank, InCred Financial Services Limited and Northern Arc Capital Limited."
sourceRevenue Streams
"Education loans are made at 15 percent while upskilling loans are at 19 percent." Cost of funds is about 12.5 percent, generating spreads of 2.5-6.5 percent.
sourceCost Structure
"The company has a cost of funds at about 12.5 percent, but new debt is being taken on at closer to 11 percent."
sourceFAQs on Propelld
What is Propelld's business model?
Propelld's core value proposition centers on Collateral-free education loans, 100% digital, fast approval, Employability-based underwriting beyond credit score.
How does Propelld make money?
Propelld's cited revenue streams include Interest income / rate spread on education & upskilling loans.