Startup Atlas

Progcap

Desiderata Impact Ventures Private Limited ● New Delhi ● Founded 2017 ● progcap.com ↗

$111 MnTotal funding (tracked)

6Funding rounds

17 Oct 2022Last round

Progcap: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Collateral-free, behaviour-based working capital source

Full-stack retailer-focused digital bank source

Customer Segments

Supply-chain-embedded MSME retailers source

Customer Relationships

Self-serve digital finance layered on the anchor relationship source

Channels

Anchor-corporate-led origination source

Progcap mobile app / tech platform source

Key Activities

Behavioural credit underwriting source

Disbursal, collections and platform development source

Key Resources

Proprietary behavioural underwriting technology source

Diversified lender base + own NBFC balance sheet source

Anchor-corporate network source

Key Partnerships

Bank and NBFC lending partners source

Anchor corporate/supply-chain partners source

Equity investors source

Revenue Streams

Interest income on retailer working-capital credit lines source

Cost Structure

Employee benefit expenses (largest cost line) source

Finance costs and credit-loss charges source

FAQs on Progcap

What is Progcap's business model?

Progcap's core value proposition centers on Collateral-free, behaviour-based working capital, Full-stack retailer-focused digital bank.

How does Progcap make money?

Progcap's cited revenue streams include Interest income on retailer working-capital credit lines.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. · Last verified 18 Jul 2026. · Report a correction