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Pristyn Care Unicorn

Gurugram, Haryana Founded 2018 pristyncare.com ↗
Harsimarbir Singh · CEO & Co-founder Dr. Vaibhav Kapoor · COO & Co-founder Dr. Garima Sawhney · Co-founder
$180.72 MnTotal funding (tracked)
6Funding rounds
23 Jul 2025Last round

Pristyn Care: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

End-to-end surgery journey coordination

Care and assistance at every step of the surgery journey — doctor selection, diagnostics, insurance paperwork, transportation, hospital admission/discharge and post-operative follow-up.

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Affordable, minimally invasive surgical care

Advanced surgical techniques and recovery measures aimed at making surgery affordable and accessible.

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0% EMI and cashless insurance claims

Partnerships with insurance companies and financing providers enable cashless claims and 0% EMI options for patients.

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"Surgery Matlab Pristyn Care"400+ surgeons, 800+ partner hospitals

Brand positioning as the go-to name for surgical care, backed by a network of 400+ exclusive super specialist surgeons and 800+ partner hospitals.

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Customer Segments

Patients needing elective/day-care surgery

Patients across proctology, urology, ENT, gynecology, vascular diseases, general surgery, orthopedics, ophthalmology, dermatology, fertility and weight-loss treatment.

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Tier 2 and Tier 3 city patientsVision statement

Vision is to take consistent quality, advanced surgical care and the latest medical technologies to Tier 2 and Tier 3 cities.

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Customer Relationships

Guided, assisted-care relationship

Mission is to fix the broken patient journey by offering full-stack healthcare services and increasing patient centricity — a dedicated-assistance model rather than self-serve booking.

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Channels

Company website & app (pristyncare.com)

Primary digital channel for patient acquisition, consultation booking and information.

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150+ owned/affiliated clinics

Clinic network spanning 25+ cities across India for consultations and pre-surgery care.

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Telemedicine partnerships

e.g. the 2020 Urban Company tie-up offering free doctor teleconsultations to Urban Company's service partners.

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Key Activities

Minimally invasive surgical care delivery

Performing elective/day-care surgeries across proctology, urology, ENT, gynecology, vascular, general surgery, orthopedics, ophthalmology, dermatology, fertility and weight-loss treatment.

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Patient-journey management

Coordinating doctor selection, diagnostics, insurance paperwork, transportation, hospital admission/discharge and post-op follow-up for each patient.

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Key Resources

400+ exclusive super specialist surgeons

A panel of surgeons who work exclusively for Pristyn Care.

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800+ partner hospitals

Network of partner hospitals used to deliver surgical procedures alongside Pristyn Care's own clinics.

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Key Partnerships

800+ partner hospitals

Asset-light model delivering surgeries through a network of partner hospitals rather than owning hospital infrastructure at scale.

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Insurance companies & financing providers

Partnerships enabling cashless insurance claims and 0% EMI options for patients.

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Urban Company (2020)

Partnered to give Urban Company's 30,000 service partners free telemedicine consultations and COVID-19 testing access.

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Revenue Streams

Healthcare services (surgical fees)57.5% of FY24 operating revenue

Income from sale of healthcare/surgical services was Rs 346 Cr in FY24, 57.5% of total operating revenue (Rs 601 Cr).

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D2C consumer products (beatXp)Rs 267 Cr in FY24

Revenue from D2C brand beatXp surged 2.5X to Rs 267 Cr in FY24, the rest of total operating revenue.

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Cost Structure

Advertising and employee benefitsRs 1.69 spent per Re 1 earned, FY24

Controlled expenditure on advertising and employee benefits helped keep FY24 losses flat versus FY23 despite 33% revenue growth; total expenditure was Rs 1,014 Cr in FY24.

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FAQs on Pristyn Care

What is Pristyn Care's business model?

Pristyn Care's core value proposition centers on End-to-end surgery journey coordination, Affordable, minimally invasive surgical care, 0% EMI and cashless insurance claims, "Surgery Matlab Pristyn Care".

How does Pristyn Care make money?

Pristyn Care's cited revenue streams include Healthcare services (surgical fees), D2C consumer products (beatXp).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.pristyncare.com · Last verified 18 Jul 2026. · Report a correction