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Startup Atlas · Digital Health

Practo

Bengaluru, Karnataka Founded 2008 practo.com ↗
Shashank ND · Co-founder & CEO Abhinav Lal · Co-founder
$228.71 MnTotal funding (tracked)
6Funding rounds
15 Aug 2020Last round

Practo: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Doctor discovery & appointment bookingLargest doctor search engine in Asia (2015)

Practo positioned itself as the largest doctor search engine in Asia, helping consumers find doctors and book appointments.

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Online consultations / telemedicine

A consumer-facing service for locating physicians and obtaining medical guidance online, alongside practice-management software sold to providers — a two-sided healthcare platform.

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Practice-management SaaS (Practo Ray)

Cloud-based platform for doctors/clinics covering appointment scheduling, electronic health records and patient discovery.

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Preventive health & wellness

Expanded into preventive healthcare via the FitHo acquisition, adding diet/exercise recommendation tools to become a one-stop health app.

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Customer Segments

Patients / healthcare consumers

Consumers searching for doctors, booking appointments, and taking online consultations across specialties.

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Doctors, clinics & hospitals8,000+ doctors, 5,000+ centres (2012)

Practice-management SaaS (Practo Ray) customers — doctors and healthcare centres running scheduling, billing and EMR through Practo.

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Insurance & corporate partners

Tata AIA Life Insurance became the exclusive life-insurance provider to Practo's user base under a strategic partnership with AIA.

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Customer Relationships

No cited public information yet.

Channels

Consumer web & mobile app

practo.com and the Practo consumer app for doctor search, booking and consultations.

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Direct enterprise sales to hospitals/clinics

Hospital and clinic network built via acquisitions — Insta Health Solutions brought access to 500 hospitals across 15 countries; Qikwell brought 250 hospitals (incl. Manipal, Fortis, Narayana Hrudalaya) across 19 Indian cities.

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Insurance partner channel

Tata AIA Life distributes Practo's digital healthcare platform to its life-insurance customers under an exclusive strategic partnership with AIA.

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Key Activities

Platform & product development

Continuous development of the consumer discovery/booking platform and Practo Ray practice-management software; Practo described acquisitions as a way of 'significantly accelerating our product roadmap for the enterprise segment.'

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M&A-led category expansion

A 2015 acquisition spree (FitHo, Genii, Insta Health Solutions, Qikwell) was used to rapidly add preventive health, enterprise hospital software, and appointment-scheduling capabilities.

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Key Resources

Doctor & hospital network5 Lakh+ verified doctors, 640 cities (FY25)

Verified provider network built organically and via acquisition, reaching over 5 Lakh verified doctors serving 5 Cr+ patients across 640 cities by FY25.

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Practo Ray platform & healthcare data

Proprietary practice-management/EMR software used by thousands of doctors and healthcare centres, generating scheduling, billing and patient records data.

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Key Partnerships

Tata AIA Life InsuranceAIA also led Practo's $32 Mn 2020 round

Strategic partnership formed between AIA/Tata AIA Life and Practo: Tata AIA Life became the exclusive life-insurance provider to Practo's user base, with Practo's users gaining access to Tata AIA Life's insurance solutions.

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Insta Health Solutions (acquired 2015)

Hospital information management company acquired for $12 Mn, giving Practo access to 500 hospitals across 15 countries in Southeast Asia, the Middle East and Africa.

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Revenue Streams

Marketplace transactions (GMV-based)Rs 3,500+ Cr GMV vs Rs 240 Cr revenue (FY24)

Appointments, consultations, diagnostics and medicine orders transacted through the platform are tracked as gross merchandise value, distinct from Practo's own booked revenue — GMV of over Rs 3,500 crore vs. Rs 240 crore revenue from operations in FY24.

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Practice-management SaaS (Practo Ray)

Subscription software sold to doctors and clinics for scheduling, billing and EMR — part of Practo's two-sided model alongside its consumer service.

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Cost Structure

Advertising & consultation costsCut helped reduce FY23 loss by 58%

Entrackr reported that heavy cuts in advertisement and consultation costs were the main driver behind Practo's FY23 loss reduction.

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FAQs on Practo

What is Practo's business model?

Practo's core value proposition centers on Doctor discovery & appointment booking, Online consultations / telemedicine, Practice-management SaaS (Practo Ray), Preventive health & wellness.

How does Practo make money?

Practo's cited revenue streams include Marketplace transactions (GMV-based), Practice-management SaaS (Practo Ray).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com · Last verified 17 Jul 2026. · Report a correction