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Startup Atlas · Employee Benefits

Plum

Plum Benefits Insurance Brokers Pvt Ltd Bengaluru, Karnataka Founded 2019 plumhq.com ↗
Abhishek Poddar · Co-Founder & CEO Saurabh Arora · Co-Founder & CTO
$40.63 MnTotal funding (tracked)
4Funding rounds
26 Mar 2026Last round
449Team size (sourced)

Plum: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Fast, hassle-free claims

Cashless discharge sometimes possible within 20 minutes; paperless processes with a 24/7 helpline

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Affordable group health coverage for SMEs

B2B2C model that partners with small businesses to provide health insurance coverage to employees and their family members, charging as little as $1 a month for an employee

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Integrated healthcare beyond insurance

Telehealth consultations, health checkups, wellness programs, mental health support and care coordination alongside group health, term life and personal accident insurance

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Customer Segments

Startups

High-performance tech with seamless integrations, an amazing employee app, and industry-leading NPS

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SMBs

Customizable plans backed by expert consultations, hassle-free onboarding and incredible claims experience

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Enterprises

Scalable and secure tech coupled with world-class service to ensure large teams are well taken care of

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Customer Relationships

No cited public information yet.

Channels

Digital admin dashboard + employee mobile app

Employers manage benefits via a digital dashboard while employees access coverage and claims through a mobile app

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API integrations with HRIS and insurer systems

Integrated APIs with top insurers and HRIS tools further enhance workflow efficiency

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Key Activities

No cited public information yet.

Key Resources

No cited public information yet.

Key Partnerships

Insurance underwriters

Plum maintains partnerships with ICICI Lombard, Care Health, Star Health and New India Assurance.

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Razorpay

Bangalore-based Razorpay has also partnered with Plum to give the fintech startup's clients a three-click, one-minute option to sign up for insurance coverage.

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Revenue Streams

Per-employee insurance premiums (B2B2C)

Plum offers health insurance coverage on a B2B2C model. The startup partners with small businesses to provide health insurance coverage to all their employees (and their family members), charging as little as $1 a month for an employee.

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Cost Structure

No cited public information yet.

FAQs on Plum

What is Plum's business model?

Plum's core value proposition centers on Fast, hassle-free claims, Affordable group health coverage for SMEs, Integrated healthcare beyond insurance.

How does Plum make money?

Plum's cited revenue streams include Per-employee insurance premiums (B2B2C).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.plumhq.com · Last verified 15 Jul 2026. · Report a correction