Pee Safe

Company mission statement: "Better Hygiene For You" and "Better for you, Better for planet, Better for everyone!" — aiming "to make every woman feel safe, confident, and unstoppable."

Flagship Toilet Seat Sanitizer Spray "reducing the risk of Urinary Tract Infections in just 10 seconds."

Expanded from one product to address hygiene needs "from puberty to menopause" across menstrual care, intimate wellness and grooming, in a category where "women's health, hygiene and sexual wellness issues have long been considered taboo in Indian society."

Targets women who "still use unsanitised cloth, sawdust and other materials, instead of sanitary napkins," bringing affordable sanitary solutions to this audience.

Originated to address "uncomfortable and risky experiences that millions of women face while using public toilets" via the Toilet Seat Sanitizer Spray.

"We export to 23 countries today and 10 of these are through Amazon," with D2C operations in Dubai and sales across Europe, the US, UK and Canada.

"Sold to more than 2 million customers on Amazon India since it first became a seller on the marketplace in 2017"; Amazon Super Value Days "now accounts for 40-45% of our sales."

"Currently, Pee Safe products are available in 20K stores, which the company wants to take to 50K over the next year or so."

Company "launched 5 franchisee-managed experience centres."

Has "D2C operations in Dubai and started selling in most parts of Europe through Amazon"; exports "to 23 countries today."

Series C capital will go toward "accelerating momentum across quick commerce and ecommerce, allowing us to reach more consumers at scale."

Series A capital was earmarked partly for "investing in research and development efforts" and recruiting senior executives; FURR range and beauty/personal-care lineup expansion planned.

Plans to take retail presence "from 20K stores... to 50K over the next year or so," alongside opening franchisee-managed experience centres.

Series B funds were to "allocate additional resources to marketing and awareness initiatives" around taboo hygiene topics.

Flagship toilet seat sanitizer spray; "150,000+ toilet sanitiser cans are sold globally every month."

Sells "organic cotton tampons, breast pads, panty liners, Intimate wash products for both men and women, wipes, maternity care products"; "selling almost 2 million liners every month."

Female condoms and sexual wellness products sold under the Domina sub-brand as part of the company's personal hygiene and wellness ecosystem.

"Its FURR private label offers products related to hair removal for women."