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Startup Atlas · Digital Lending

PayU India

PayU Payments Private Limited Mumbai, Maharashtra Founded 2011 payu.in ↗
Nitin Gupta · Co-founder Narendra Nandal · Co-founder Shailaz Nag · Co-founder
$155.6 MnTotal funding (tracked)
2Funding rounds
15 Jul 2025Last round
1,214Team size (sourced)

PayU India: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Broad payment method coverage with high success rates

PayU enables businesses to collect online and offline payments across 150+ payment modes such as Credit Cards, Debit Cards, Net Banking, EMIs, BNPL, QR, UPI, Wallets and more, with a claim of the "highest success rates".

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Full-stack financial services beyond payments

PayU positions itself as building full-stack financial services for India, offering the country's businesses and consumers the financial services and products they need to thrive, spanning payments, credit and affordability tools.

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Customer Segments

Online merchants and businesses5 lakh+ businesses

PayU serves 5 lakh+ (500,000+) businesses in India, ranging from startups and freelancers to large enterprises, accepting digital payments through PayU's gateway.

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Digital consumers (credit/BNPL users)

Through its credit arm LazyPay, PayU also serves individual consumers with Buy Now Pay Later and EMI-based lending products.

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Customer Relationships

No cited public information yet.

Channels

Direct merchant integration (Payment Gateway/SDKs)

Merchants integrate PayU's Payment Gateway, mobile app SDKs, Payment Links, Payment Buttons and Web Checkout directly into their own websites and apps to collect payments.

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Payments on WhatsApp

PayU offers "Payments on WhatsApp" as a channel for merchants to collect payments through the messaging platform.

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Key Activities

No cited public information yet.

Key Resources

No cited public information yet.

Key Partnerships

Prosus / Naspers (parent)

PayU is the payments and fintech business of Prosus, a global consumer internet group; funding and strategic direction flow through Prosus and its investment arm MIH Payments Holdings B.V.

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Mindgate Solutions (UPI infrastructure)70% stake

PayU holds a 70% majority stake in Mindgate Solutions, a real-time payments technology company that processes over 10 billion transactions monthly.

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Revenue Streams

Payment gateway commission₹3,868.2 Cr in FY25

PayU's primary revenue source is commission earned on payments processed; this commission rose 16% YoY to INR 3,868.2 Cr in FY25.

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Credit business interest income₹1,042.1 Cr in FY25

Interest income from PayU's credit/lending business (LazyPay) zoomed over 90% YoY to INR 1,042.1 Cr in FY25.

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Cost Structure

No cited public information yet.

FAQs on PayU India

What is PayU India's business model?

PayU India's core value proposition centers on Broad payment method coverage with high success rates, Full-stack financial services beyond payments.

How does PayU India make money?

PayU India's cited revenue streams include Payment gateway commission, Credit business interest income.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: en.wikipedia.org · Last verified 15 Jul 2026. · Report a correction