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$17 Mn Total funding (tracked)
2 Funding rounds
17 Mar 2021 Last round
Overview
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Business Model
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OZiva: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Clean-label certified purity
Third-party clean certification benchmarks product purity against contaminants.
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Ayurveda + modern science
Product philosophy blends traditional Ayurvedic ingredients with modern nutritional science.
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Empowering healthier living
Core brand mission framing for the plant-based product range.
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Customer Segments
Women, 18-55
Primary target demographic per Matrix Partners India's Series A announcement.
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Tier 2/3 city consumers
Offline retail expansion targets smaller-city shoppers.
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Customer Relationships
Free digital diet consultations
Company-run digital consultation program supports the product ecosystem.
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Channels
D2C e-commerce (oziva.in)
OZiva's own direct-to-consumer online storefront.
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Offline retail (800+ stores)
Omnichannel brick-and-mortar expansion, weighted toward Tier 2/3 cities.
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Key Activities
Plant-based product manufacturing & R&D45 SKUs
Formulates and manufactures supplements, hair, skin and beauty products across a growing SKU range.
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Third-party purity testing
Independently tests products for contaminants to support its clean-label claims.
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Key Resources
No cited public information yet.
Key Partnerships
Hindustan Unilever (majority investor, later full owner)
HUL took a 51% stake in 2022 and acquired the remaining 49% in 2026, making OZiva a wholly-owned subsidiary.
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Deepika Padukone — brand ambassador
Bollywood actor engaged for brand-building and mainstream appeal.
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Clean Label Project — purity certification
Independent US non-profit certifies product purity against contaminants.
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Revenue Streams
Premium-priced product salesAvg. ticket ₹1,100
Core D2C sales at premium price points.
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Affordable trial-size packs₹15-20 per pack
Low-cost mini packs to acquire new customers, particularly in smaller cities.
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Cost Structure
Advertising & marketing — largest cost line₹120 Cr in FY25 (+94% YoY)
FY25 single largest expense category.
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Cost of materials consumed₹71 Cr in FY25 (+58% YoY)
Raw/packaging material cost for products.
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Employee benefit expenses₹23 Cr in FY25 (+44% YoY)
Team compensation costs.
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Transportation/logistics₹24 Cr in FY25
Shipping and fulfilment cost, more than doubled YoY.
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FAQs on OZiva
What is OZiva's business model?
OZiva's core value proposition centers on Clean-label certified purity, Ayurveda + modern science, Empowering healthier living.
How does OZiva make money?
OZiva's cited revenue streams include Premium-priced product sales, Affordable trial-size packs.
Sources & corrections.
Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources:
indifoodbev.com · Last verified 18 Jul 2026. ·
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