Onsurity
Onsurity: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Monthly-pay-as-go model: Pay based on your active employee headcount.
sourceDoctor consultations, lab tests, fitness, dental care, and mental health support — all in the Onsurity SuperApp.
sourceMost plans in the market today are built for large businesses and typical corporate settings... too expensive, don't have enough benefits, or are not flexible enough; the Onsurity membership was designed to provide precise solutions to these problems.
sourceCustomer Segments
Onsurity is India's only healthtech company providing monthly, comprehensive employee healthcare to SMEs, MSMEs, Startups and growing businesses.
sourceCompany-reported reach across its customer base.
sourceCustomer Relationships
A group of medical experts who understand healthcare ecosystems are always on standby to assist with hospitalisation and claims-related hassles; provides assistance for smooth hospitalisation and settlement of claims post-sale.
sourceAll Onsurity members get access to a Real-Time Claims Tracker in the app for complete transparency and certainty regarding claims processing and resolutions.
sourceChannels
Health & wellness app for your talent base. From real time care, seamless claims to wellness sessions all in one app.
sourcePocket tool for HRs – All in one space to keep employee records organised and effortlessly updated in real time.
sourceCompany website offers "Request Demo" and "Purchase Now" entry points for prospective business customers.
sourceKey Activities
ASIPL has the license from IRDAI to distribute insurance products; Onsurity acts as a group administrator for group health, term life and personal accident insurance contracts sold through its platform.
sourceBuilding and operating the Onsurity Super App (member-facing wellness/claims app) and the Teamsure Dashboard (HR admin tool).
sourceCurating discounted wellness services (teleconsultation, medicines, lab tests, fitness, dental, mental health) and running a Good Doctors Team plus Real-Time Claims Tracker for claims assistance.
sourceKey Resources
Health & wellness app for the employer's talent base — real-time care, seamless claims, and wellness sessions all in one app.
sourcePocket tool for HRs – all-in-one space to keep employee records organised and effortlessly updated in real time.
sourceASIPL, Onsurity's wholly-owned subsidiary, holds IRDAI Corporate Agent Registration Number CA0836 (Category – Corporate Agent Composite), the regulatory license that lets the platform distribute insurance products.
sourceKey Partnerships
Atmanirbhar Suraksha Insurance Private Limited (ASIPL) is a wholly-owned subsidiary of Onsurity Technologies Private Limited; ASIPL has the license from IRDAI to distribute insurance products; IRDAI Corporate Agent Registration Number CA0836, Category – Corporate Agent (Composite).
sourceInsurance partner's widespread network enables cashless hospitalisation and cashless insurance in 10,000 hospitals across India for IPD treatments.
sourceOnsurity partners with highly trusted wellness providers like Cult Fit, Fitpass, Sabka Dentist & Clove Dental Care, and Amaha Mental Health so that members can avail of these services at exclusive discounts.
sourceNexus Venture Partners, Quona Capital, International Finance Corporation (IFC) and Creaegis have backed the company across its Seed through Series B rounds.
sourceRevenue Streams
Monthly-pay-as-go model: businesses pay based on active employee headcount, across five membership tiers (Topaz, Onyx, Opal, Ruby, Jade) with different sums insured and benefit levels.
sourceThe majority of its revenue was derived from its subscription services, along with a marginal commission income.
sourceThe company also managed to increase its revenue from global markets from Rs 1.49 crore to Rs 25.5 crore.
sourceCost Structure
Its expenses increased by over 50% year-on-year to Rs 218 crore, driven by employee benefits, interest payments, and depreciation costs.
sourceFAQs on Onsurity
What is Onsurity's business model?
Onsurity's core value proposition centers on Pay-as-you-go monthly subscription, Cashless claims from day one, 360° holistic wellness in one app, Affordable, flexible plans built for smaller teams.
How does Onsurity make money?
Onsurity's cited revenue streams include Per-employee monthly subscription fees, Subscription services (majority of revenue) plus commission income, Global markets revenue.