OneCard Unicorn
OneCard: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
OneCard, a metal credit card with no joining or annual fees.
sourceAn intuitive app for digital payments enabling end-to-end management of credit cards issued by RBI-approved banks and financial institutions.
sourceOneScore app, having over two million users, helps consumers check and monitor their credit score.
sourceCustomer Segments
The startup aims to build a full-stack solution to reimagine how people in India get their first credit card and engage with it.
sourceCustomer Relationships
Channels
Key Activities
Empowers businesses and organisations to digitally transform and seamlessly manage the entire product and customer lifecycle for credit, payment and savings-related products.
sourceKey Resources
Company states ISO/IEC 27001:2022 and PCI-DSS v 4.0.1 certification.
sourceKey Partnerships
Partner banks/NBFCs listed on the company site: BOB Card, CSB Bank, Federal Bank, IDFC Bank, SBM Bank, South Indian Bank, Indian Bank.
sourceRevenue Streams
Cost Structure
Advertisement & promotion: Rs 324 crore, 32.4% of FY23 expenses.
sourceEmployee benefit costs: Rs 131 crore in FY23, including Rs 45 crore of non-cash ESOP cost.
sourcePromotional/advertising expenses of INR 487.90 Cr in FY24, a 51% increase year-on-year.
sourceFAQs on OneCard
What is OneCard's business model?
OneCard's core value proposition centers on No joining or annual fee metal credit card, Full app-based card control, Credit score monitoring via OneScore.