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Niyo Soonicorn

Finnew Solutions Private Limited Bengaluru, Karnataka Founded 2015 goniyo.com ↗
Vinay Bagri · Co-founder & CEO Virender Bisht · Co-founder & CTO
$179.2 MnTotal funding (tracked)
5Funding rounds
19 Jul 2022Last round

Niyo: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Zero forex markup travel card

Niyo Global offers zero percent forex markup on international card spending for outbound Indian travellers.

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Digital savings accounts with banking partners

Niyo provides digital savings accounts and banking services in partnership with banks, layering technology over existing banking infrastructure.

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Tax-saving payroll benefits

Niyo was created to help salaried employees increase take-home pay by claiming tax-saving allowances on the CTC disbursed by employers.

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"Invest the change" round-up investing

A feature that rounds up spending and invests the difference, part of Niyo's wealth-management offering.

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Customer Segments

Salaried employees & blue-collar workers100,000+ salaried employees across 500+ corporates by 2019

Initial focus on salaried and blue-collar workers, helping them claim tax-saving allowances and manage payroll benefits via corporate tie-ups.

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Indian outbound international travellers~2 million travellers served

Niyo Global targets Indian travellers going abroad, offering zero forex markup cards for cross-border spending.

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SME employees75 million+ target addressable workers

Niyo Bharat targets people earning less than Rs 20,000/month working at small and medium enterprises, aiming to open accounts for employees of small enterprises.

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Customer Relationships

No cited public information yet.

Channels

Mobile app

Niyo's core product is delivered through its mobile app for account management, card control, and wealth features.

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Corporate/HR tie-ups

Niyo distributes payroll and savings accounts through corporate partnerships, working with HR teams at client companies to onboard salaried employees.

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Partner bank co-branded accounts

Digital savings accounts and cards are distributed jointly with partner banks such as DCB Bank and SBM Bank India.

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Key Activities

No cited public information yet.

Key Resources

No cited public information yet.

Key Partnerships

DCB Bank

The DCB Niyo Savings Account is offered by DCB Bank Ltd as an interest-earning savings account with a DCB Niyo Debit Card carrying zero forex mark-up.

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SBM Bank India

The Niyo Global Card is issued in association with SBM Bank (India) as a zero forex mark-up VISA debit card for travellers.

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YES Bank

Niyo partnered with YES Bank to offer salary accounts and payroll cards, including the YES BANK NiYO Benefits Card.

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Revenue Streams

Lending products

Niyo planned to launch lending products, including loans of about ₹70,000 ($930), the month following its Series C announcement.

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Wealth management

Niyo offers wealth-management products including mutual funds and domestic equities investments, run as the Niyo Wealth vertical following its acquisition of Goalwise.

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Cost Structure

No cited public information yet.

FAQs on Niyo

What is Niyo's business model?

Niyo's core value proposition centers on Zero forex markup travel card, Digital savings accounts with banking partners, Tax-saving payroll benefits, "Invest the change" round-up investing.

How does Niyo make money?

Niyo's cited revenue streams include Lending products, Wealth management.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: techcrunch.com · Last verified 15 Jul 2026. · Report a correction