Niyo Soonicorn
Niyo: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Niyo Global offers zero percent forex markup on international card spending for outbound Indian travellers.
sourceNiyo provides digital savings accounts and banking services in partnership with banks, layering technology over existing banking infrastructure.
sourceNiyo was created to help salaried employees increase take-home pay by claiming tax-saving allowances on the CTC disbursed by employers.
sourceA feature that rounds up spending and invests the difference, part of Niyo's wealth-management offering.
sourceCustomer Segments
Initial focus on salaried and blue-collar workers, helping them claim tax-saving allowances and manage payroll benefits via corporate tie-ups.
sourceNiyo Global targets Indian travellers going abroad, offering zero forex markup cards for cross-border spending.
sourceNiyo Bharat targets people earning less than Rs 20,000/month working at small and medium enterprises, aiming to open accounts for employees of small enterprises.
sourceCustomer Relationships
Channels
Niyo's core product is delivered through its mobile app for account management, card control, and wealth features.
sourceNiyo distributes payroll and savings accounts through corporate partnerships, working with HR teams at client companies to onboard salaried employees.
sourceDigital savings accounts and cards are distributed jointly with partner banks such as DCB Bank and SBM Bank India.
sourceKey Activities
Key Resources
Key Partnerships
The DCB Niyo Savings Account is offered by DCB Bank Ltd as an interest-earning savings account with a DCB Niyo Debit Card carrying zero forex mark-up.
sourceThe Niyo Global Card is issued in association with SBM Bank (India) as a zero forex mark-up VISA debit card for travellers.
sourceNiyo partnered with YES Bank to offer salary accounts and payroll cards, including the YES BANK NiYO Benefits Card.
sourceRevenue Streams
Niyo planned to launch lending products, including loans of about ₹70,000 ($930), the month following its Series C announcement.
sourceNiyo offers wealth-management products including mutual funds and domestic equities investments, run as the Niyo Wealth vertical following its acquisition of Goalwise.
sourceCost Structure
FAQs on Niyo
What is Niyo's business model?
Niyo's core value proposition centers on Zero forex markup travel card, Digital savings accounts with banking partners, Tax-saving payroll benefits, "Invest the change" round-up investing.
How does Niyo make money?
Niyo's cited revenue streams include Lending products, Wealth management.