Multipl

Multipl offers a personalised investment advisory to help users invest in mutual fund-style baskets and link those baskets to spending goals.

Company mission is to help people grow their money before they spend it, with a vision that no one uses EMI to buy what they love.

Smart investing made simple for everyone, through curated mutual funds managed by experts, with time-aligned investments based on goal duration.

Multipl reinvents mutual funds as new-age savings accounts, powered by mutual fund returns and brand discounts.

The target audience for the app is salaried people with an annual income of more than INR 5 Lakh. The average age of its users is 29 years.

The Bengaluru-based start-up had already crossed 150K+ app downloads in the first six months of launching on app stores.

The startup's number of users has grown five times to over 1 Lakh over the last six months; only recently, the startup introduced payment options via UPI.

Multipl is a new-age SEBI registered fintech platform that integrates investing and spending through its innovative 'Spendvesting' concept.

Multipl has partnered with several brands in India such as Croma, Kalyan Jewellers, Yatra, PickYourTrail, Ather Energy, Livspace, Bounce, Home Capital, Garmin, and Turtlemint.

Multipl partnered with FundsIndia Partners to expand Spendvesting to Mutual Fund Distributors (MFDs) across India, enabling MFDs to retain SIPs under their own ARN code while accessing Multipl's goal-based workflows and brand discount layer.

The startup earns revenue via its brand collaborations and makes money when users make a redemption or purchase with a partner brand.