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Startup Atlas · Consumer Lending

Moneyview Unicorn

Moneyview Limited Bengaluru, Karnataka Founded 2014 moneyview.in ↗
Puneet Agarwal · Co-founder & CEO Sanjay Aggarwal · Co-founder
$200.26 MnTotal funding (tracked)
8Funding rounds
27 Nov 2025Last round

Moneyview: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Instant personal loans with minimal paperwork

Eligibility check in ~2 minutes and disbursal to the borrower's account within minutes of approval, requiring only PAN, a selfie and Aadhaar-linked mobile number; loans of ₹5,000 to ₹10,00,000 with 3-60 month tenures.

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One app for loans, cards, UPI, investments and credit tracking

Positions itself as "India's top-rated all-in-one financial app" spanning personal/business/home loans, credit cards, UPI payments, digital gold/FDs, insurance and free credit-score monitoring.

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Customer Segments

Underserved salaried & self-employed Indians in Tier II/III cities~200M underserved customers targeted

Moneyview's platform serves approximately 200 million underserved customers, primarily from smaller towns, who have historically had limited access to formal credit.

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Salaried & self-employed individuals, age 21-57, income ₹25,000+/month

Personal loan eligibility targets salaried and self-employed individuals aged 21-57 with minimum monthly household income of ₹25,000 and CIBIL scores of 650+.

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Customer Relationships

Self-serve digital app with in-app credit tracking

Automated, largely self-service digital lending journey (eligibility check, KYC, disbursal) plus an in-app 'Credit Tracker' tool for ongoing credit-score monitoring rather than one-off transactions.

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Channels

Mobile app (Android/iOS)40M+ downloads

Primary distribution channel; over 40 million cumulative app downloads reported at the time of the Series E round (Dec 2022).

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moneyview.in website

Direct web channel for product information, lending-partner disclosures and loan applications.

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Key Activities

Digital KYC, credit underwriting & loan origination

End-to-end digital lending journey — eligibility check, KYC and disbursal — originated on behalf of partner banks/NBFCs.

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Managing default loss guarantee (DLG) co-lending arrangements

Actively expanding default loss guarantee arrangements with lending partners, where Moneyview compensates a partner bank/NBFC for loan defaults up to the RBI-capped 5% of the portfolio; ₹650 Cr of IPO proceeds earmarked for growing disbursals under these DLG arrangements.

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Key Resources

Whizdm Finance — in-house NBFC subsidiary

Moneyview's own NBFC subsidiary (Whizdm Finance) is being infused with ₹450 crore of IPO proceeds, underlining its role as a core lending-license asset alongside the co-lending partner network.

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Proprietary underwriting / alternative-data credit models

Uses proprietary algorithms and alternative-data models to assess borrowers with thin or no credit history, enabling lending to underserved segments at scale.

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Key Partnerships

Co-lending partner banks & NBFCs14+ lending partners

14+ lending partners funding loans originated on the platform: Whizdm Finance, Clix, Aditya Birla Capital, Credit Saison, Piramal Finance, Northern Arc, DMI Finance, Oxyzo, BharatPe, South Indian Bank, Grow Money Capital, PayU Finance, SMFG and Cholamandalam.

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Digital Lenders Association of India (DLAI)

Founding member of DLAI, the industry body for India's unified digital-lending/fintech sector.

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Revenue Streams

Sourcing & processing fees from lending partners92% of FY22 collections

Sourcing and processing fees collected from financing/lending partners accounted for 92% of collections and grew 5X to Rs 233 crore in FY22.

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Facilitation charges

Facilitation charges grew 54% to Rs 20 crore in FY22, the second-largest revenue line after sourcing/processing fees.

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Cost Structure

Employee benefit expenses₹157.05 Cr in FY24

Employee benefit expenses were the single largest cost line at Rs 58 crore (24% of total costs) in FY22, growing 38% YoY; rose further to Rs 157.05 crore in FY24.

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Finance costs (cost of borrowed capital)

Finance costs — the cost of capital borrowed/co-lent to fund the loan book — stood at Rs 127.27 crore in FY24.

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Advertising & marketing costs

Advertisement costs grew 3.1X to Rs 41 crore in FY22, the third-largest expense line that year.

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FAQs on Moneyview

What is Moneyview's business model?

Moneyview's core value proposition centers on Instant personal loans with minimal paperwork, One app for loans, cards, UPI, investments and credit tracking.

How does Moneyview make money?

Moneyview's cited revenue streams include Sourcing & processing fees from lending partners, Facilitation charges.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: moneyview.in · Last verified 14 Jul 2026. · Report a correction