Startup Atlas · Consumer Products

Mokobara

Mokobara Lifestyle Private Limited ● Bengaluru, Karnataka ● Founded 2019 ● mokobara.com ↗

Sangeet Agrawal · Co-founder Navin Parwal · Co-founder

$22.38 MnTotal funding (tracked)

4Funding rounds

26 Feb 2024Last round

262Team size (sourced)

Mokobara: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Thoughtfully designed luggage, backpacks, totes & travel accessories

Mokobara specializes in thoughtfully designed luggage, backpacks, totes, and travel accessories, positioned to help customers travel with ease.

source

High-quality products via direct-to-consumer model without middlemen

"What allows us to invest in making exceptionally high-quality products is the fact that we sell directly to consumers without any middlemen," said Navin Parwal, cofounder of Mokobara.

source

Customer Segments

Modern travelers with life/career-driven journeys

Brand mission is built around people who are #GoingPlaces — supporting individuals with destinations in mind, whether life goals, career aims, or trips.

source

Customer Relationships

No cited public information yet.

Channels

Own D2C website (mokobara.com)

The Bengaluru-based startup offers a host of luggage, travel bags, wallets, kits and sling bags on its online platform.

source

Marketplaces: Amazon, Flipkart

It also sells its products on marketplaces like Amazon and Flipkart.

source

Physical retail stores

The startup runs multiple stores in Bengaluru, Delhi, Mumbai and Pune and is planning to open 25 more stores by this April.

source

Experience centres

Funds from the Series A round were earmarked in part to launch experience centres.

source

Key Activities

Product research & design

Mokobara will use fresh capital to beef up research and design.

source

Retail expansion

The startup runs multiple stores in Bengaluru, Delhi, Mumbai and Pune and is planning to open 25 more stores by this April.

source

New category expansion

It will deploy funds to enter into new categories, expand the team and launch experience centres.

source

Key Resources

No cited public information yet.

Key Partnerships

Amazon

Mokobara sells its products on the Amazon marketplace alongside its own website.

source

Flipkart

Mokobara sells its products on the Flipkart marketplace alongside its own website.

source

Revenue Streams

Direct online sales via own website

D2C model selling luggage, travel bags, wallets, kits and sling bags directly to consumers.

source

Marketplace sales

Sales via Amazon and Flipkart.

source

Retail store sales

Revenue from operations reached ₹117.44 Cr in FY24, up 120% YoY, driven partly by omnichannel retail expansion.

source

Cost Structure

Purchases of stock-in-trade (COGS)₹71.18 Cr (FY24)

₹71.18 Cr in FY24, up 143% from ₹29.30 Cr in FY23.

source

Marketing & advertising spend₹22.65 Cr (FY24)

₹22.65 Cr in FY24, up 38% from ₹16.42 Cr in FY23.

source

Employee benefit expense₹13.02 Cr (FY24)

₹13.02 Cr in FY24, up 167% from ₹4.87 Cr in FY23.

source

Total expenditure₹123.28 Cr (FY24)

₹123.28 Cr in FY24, up 99% from ₹61.85 Cr in FY23.

source

FAQs on Mokobara

What is Mokobara's business model?

Mokobara's core value proposition centers on Thoughtfully designed luggage, backpacks, totes & travel accessories, High-quality products via direct-to-consumer model without middlemen.

How does Mokobara make money?

Mokobara's cited revenue streams include Direct online sales via own website, Marketplace sales, Retail store sales.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com · Last verified 17 Jul 2026. · Report a correction