MoEngage

MoEngage positions itself as an "Agentic Customer Engagement Platform" for marketing and product teams, using AI agents to handle workflows and make real-time customer decisions, powered by its purpose-built Merlin AI.

The platform unifies data silos to uncover upsell/cross-sell opportunities and deliver personalized, omnichannel engagement across website, email, SMS and mobile app.

MoEngage Inform delivers critical, real-time transactional alerts to customers through a single API.

The platform is built for scale and security with global infrastructure and compliance focus, and (via its AWS-hosted infrastructure) supports GDPR, HIPAA, PCI-DSS and FedRAMP standards.

1,350+ consumer brands across 75 countries use the platform, including enterprises like Deutsche Telekom, Samsung and Ally alongside mobile-first brands.

Retail and e-commerce teams use MoEngage to personalize campaigns, recover abandoned carts, recommend products and drive repeat purchases (named customers include Spencer's, Mamaearth, Lifestyle).

MoEngage serves BFSI brands that face long customer journeys, high-stakes decisions and narrow windows to reach customers at the right moment.

Streaming platforms, OTT services and content brands use MoEngage to drive content discovery, reduce subscription churn and keep audiences engaged.

Named customers featured on MoEngage's own site include Flipkart, Swiggy, Domino's, Airtel, OYO and Ola.

MoEngage's Enterprise plan includes "Quarterly business reviews with MoEngage consultation" as a relationship touchpoint for large accounts.

The Growth plan gives customers access to "in-house experts on customer engagement and reachability" to help teams get more from the platform.

MoEngage maintains a customer-stories/case-study library (e.g. Spencer's cart-abandonment results, Mamaearth and Lifestyle retention gains) used to build trust with prospects.

MoEngage is expanding its go-to-market by growing sales and customer success teams in North America and EMEA following its Series F funding.

MoEngage's pricing page routes visitors to "Let's Talk" and "Request Demo" rather than listing self-checkout pricing, i.e. a sales-assisted, quote-based acquisition channel.

MoEngage is deployed on AWS public cloud infrastructure and integrates with AWS Communication Developer Services (SES, End User Messaging) as part of its go-to-market and delivery.

MoEngage has invested heavily in generative AI and decisioning AI, reflected in its Merlin AI suite, which includes a range of AI agents built for marketing use cases; Series F proceeds are earmarked to keep building this out.

The company plans to expand its sales and customer success teams in North America and EMEA to support growth, per its Series F announcement.

Core day-to-day activity is running cross-channel customer engagement campaigns (analytics/insights, cross-channel messaging, web/app personalization, real-time transactional alerts) for its 1,350+ brand customers.

Merlin AI is described as "purpose-built artificial intelligence for marketing professionals" and is the core proprietary technology MoEngage is investing its Series F capital into expanding (a suite of AI agents built for marketing use cases).

MoEngage employs roughly 800 people across 15 offices worldwide.

MoEngage is deployed on AWS public cloud infrastructure and integrates with Amazon Simple Email Service (SES) and AWS End User Messaging (EUM) — part of AWS Communication Developer Services — for email and SMS/push delivery at scale.

MoEngage offers a bi-directional, real-time integration with Salesforce, sold as a paid CRM add-on, to sync contacts/leads/opportunities between the two platforms.

A named subscription tier, the Growth Plan, is described as "essential solutions for growing teams," sold on a custom-quote basis rather than listed self-serve pricing.

The Enterprise Plan targets "multi-functional teams with global operations" and includes enterprise-grade compliance (local data servers, IP whitelisting), also sold via custom quote.

MoEngage sells standalone add-on products — "MoEngage Inform" for real-time transactional alerts and "MoEngage Personalize" for website personalization and A/B testing.

MoEngage India Private Limited's standalone total expenses were ₹326.9 Cr in FY24 against ₹311.5 Cr revenue, resulting in a ₹15.4 Cr net loss.

A large share of new capital is directed at expanding sales and customer success teams in North America and EMEA, on top of an existing ~800-person, 15-office global workforce.