Melorra
D2C brand selling lightweight, contemporary hallmarked gold jewellery for everyday wear, founded by Saroja Yeramilli (a former Titan Industries executive) and R. Krishnakumar. Legal entity is August Jewellery Private Limited (CIN U36996KA2015PTC078339, incorporated in Bengaluru in 2015) — note press reports variously describe the founding/launch year as 2015 or 2016. Raised over $88M across seed-to-Series-D rounds (2016-2022) plus a 2024…
Melorra: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 1 Jun 2024 | Bridge | $1.1 Mn | Existing investors | source |
| 17 May 2022 | Series D | $16 Mn | Axis Growth Avenues AIF - I N+1 SRF Family Office | source |
| 13 Oct 2021 | Undisclosed | $24 Mn | 9Unicorns Param Capital Symphony International Holdings Value Quest Venture Catalysts | source |
| 23 Sep 2020 | Undisclosed | $12.5 Mn | Alteria Capital Lightbox Ventures Symphony Asia Burman family office Jeejeebhoy Family Office | source |
| 9 Oct 2019 | Series C | $12 Mn | BlackSoil Capital Burman family office Jeejeebhoy Family Office Lightbox Ventures Rainmaker Ventures Ravi Sheth | source |
| 8 Jan 2016 | Seed | $5 Mn | Lightbox Ventures | source |
Acquisitions
| Date | Acquirer | Acquired | Amount | Source |
|---|---|---|---|---|
| 1 Jan 2026 | Senco Gold | Melorra | ₹68 Cr for 68% stake | source |
Recent Signals
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25 Oct 2024 · org-team
Cash crunch triggers layoffs, delayed salaries and CTO exit source
News on Melorra
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Who founded Melorra?
Melorra was founded by Saroja Yeramilli, R. Krishnakumar in 2015.
How much funding has Melorra raised?
Melorra has raised $70.6 Mn across 6 tracked funding round(s), most recently on 2024-06-01. Figures are compiled from cited public sources.
Who are the investors in Melorra?
Investors in Melorra include Existing investors, Axis Growth Avenues AIF - I, N+1, SRF Family Office, 9Unicorns, Param Capital, Symphony International Holdings, Value Quest.
What does Melorra do?
D2C brand selling lightweight, contemporary hallmarked gold jewellery for everyday wear, founded by Saroja Yeramilli (a former Titan Industries executive) and R. Krishnakumar. Legal entity is August Jewellery Private Limited (CIN U36996KA2015PTC078339, incorporated in Bengaluru in 2015) — note press reports variously describe the founding/launch…
Where is Melorra headquartered?
Melorra is headquartered in Bengaluru, Karnataka, India.
What is Melorra's business model?
Melorra's core value proposition centers on Lightweight, everyday gold jewellery, Hallmarked, made-to-order manufacturing, Wide, frequently refreshed design catalogue.
How does Melorra make money?
Melorra's cited revenue streams include Direct online jewellery sales, Offline experience-centre sales, Marketplace channel sales.