Startup Atlas · Diagnostics

MediBuddy

Phasorz Technologies Private Limited ● Bengaluru, Karnataka ● Founded 2013 ● medibuddy.in ↗

Satish Kannan · Co-founder & CEO Enbasekar Dinadayalane · Co-founder & CTO

$199.8 MnTotal funding (tracked)

6Funding rounds

30 May 2024Last round

MediBuddy: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

24x7 specialist doctor access

24x7 access to specialist doctors via video calls, positioned as India's largest end-to-end digital healthcare platform.

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End-to-end integrated healthcare

Single platform bundling online/offline consultations, medicine delivery, lab tests, surgery care, dental/vision care, home healthcare, vaccination, elder and maternity care.

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Doorstep medicine delivery & at-home lab tests

Doorstep medicine delivery and at-home lab tests alongside mental health support as integrated healthcare services.

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Wide pan-India network reach

Network of roughly 90,000 doctors, 7,000 hospitals, 3,000 diagnostic centres and 2,500 pharmacies covering 23,000 pin-codes in India.

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Customer Segments

Individual consumers (B2C)

Retail users booking doctor consultations, lab tests, medicine delivery and health checks directly via the app/website.

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Corporate / enterprise clients (B2B)990+ corporates served

HR leaders at large employers who buy MediBuddy's bundled healthcare benefits program to cover employees and dependents.

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Insurers / TPA network

Insurance companies that route policyholders through MediBuddy's network for cashless consultations and claims-linked healthcare services.

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Rural / underserved patients

Patients in Tier-2/3 towns reached via the 2022 acquisition of Clinix, which operates facilitator-led e-clinic kiosks.

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Customer Relationships

No cited public information yet.

Channels

Mobile app & website

Primary consumer channel; app rated 4.0+ on Android & iOS app stores.

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Corporate HR benefits programs

Sold directly to HR teams as an employee wellness benefit under multi-year corporate contracts, including a 'HR Win' utilization-analytics dashboard.

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Rural e-clinic kiosks (via Clinix)

Facilitator-assisted e-clinic kiosks in Tier-2/3 towns for patients to consult doctors online, added via the 2022 Clinix acquisition.

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Brand ambassador marketing

Actor Amitabh Bachchan signed as brand ambassador to build consumer awareness.

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Key Activities

No cited public information yet.

Key Resources

Doctor & hospital network

Network of approximately 90,000 doctors, 7,000 hospitals, 3,000 diagnostic centres and 2,500 pharmacies across India.

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Technology platform (post-DocsApp merger)

Unified telemedicine + diagnostics + e-pharmacy tech stack formed by merging DocsApp's consumer app with the original MediBuddy diagnostics platform in June 2020.

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Rural kiosk network (Clinix)

Facilitator-led e-clinic kiosks across roughly 20 Tier-2/3 cities, added via the 2022 Clinix acquisition to extend reach into rural India.

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Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

Alteria Capital — Investor InnoVen Capital — Investor Lightrock India — Investor Quadria Capital — Investor TEAMFund LP — Investor Bessemer Venture Partners — Investor

Revenue Streams

Consultation fees

Fees from online and offline doctor consultations booked through the platform.

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Pharmacy & lab test sales

Revenue from medicine delivery and at-home/lab diagnostic test bookings.

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Corporate wellness contracts

Recurring B2B revenue from multi-year corporate healthcare benefit contracts covering employees and dependents.

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Cost Structure

No cited public information yet.

FAQs on MediBuddy

What is MediBuddy's business model?

MediBuddy's core value proposition centers on 24x7 specialist doctor access, End-to-end integrated healthcare, Doorstep medicine delivery & at-home lab tests, Wide pan-India network reach.

How does MediBuddy make money?

MediBuddy's cited revenue streams include Consultation fees, Pharmacy & lab test sales, Corporate wellness contracts.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.prnewswire.com · Last verified 17 Jul 2026. · Report a correction