Startup Atlas · D2C / FMCG

MasterChow

Masterchow Foods Private Limited ● New Delhi, Delhi ● Founded 2020 ● masterchow.in ↗

Vidur Kataria · Founder & CEO Sidhanth Madan · Co-Founder Radhika Mittal · Co-Founder & CFO

$10.9 MnTotal funding (tracked)

4Funding rounds

30 Nov 2024Last round

MasterChow: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Restaurant-style Asian food at home

Ready-to-cook Pan-Asian sauces, noodles and pantry staples that make Asian cooking easy, quick and delicious at home

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Quality ready-to-cook Asian cuisine for every household

Founders' stated mission since 2020

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Customer Segments

Half a million+ Indian families

Households across India seeking authentic Asian cuisine at home

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Indulgence-category, instant-gratification consumers

Buyers who use quick commerce for on-demand indulgence purchases

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Customer Relationships

Celebrity brand ambassador

Chef Ranveer Brar signed as brand ambassador to build trust and recall

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Channels

E-commerce & quick commerce

Available on Amazon, Flipkart, JioMart, Blinkit and Swiggy; online contributes ~85% of sales with quick commerce alone at 50-55%

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Offline general trade & modern retail

Presence across roughly 8,000 stores (general trade + modern retail), expanding toward a 25,000-store target and new cities like Bengaluru and Hyderabad

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Key Activities

Product development & SKU expansion

36 SKUs spanning instant noodles, sauces and condiments (chowmein/manchurian sauce to vinegar)

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Manufacturing & distribution scale-up

Scaling in-house/third-party production and expanding distributor and retail-store footprint

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Key Resources

20,000 sq ft Delhi manufacturing facility

In-house production combined with select third-party manufacturing; capacity set to double to 40,000 sq ft

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Production scale

Output scaled from 12 bottles/day at inception to nearly 20,000 bottles/day

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Key Partnerships

Distributor network

~38 distributor partners across Delhi NCR, Mumbai, Chandigarh, Ludhiana, Jaipur and Ahmedabad

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E-commerce & quick-commerce platforms

Listed on Amazon, Flipkart, JioMart, Blinkit and Swiggy (Instamart)

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Investors

Tanglin Venture Partners, Surge (Peak XV Partners), Anicut Capital, WEH Ventures, Fluid Ventures

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Revenue Streams

D2C, quick-commerce and retail product sales

GMV run-rate of ~₹110 Cr, targeting ₹200-250 Cr next fiscal, across sauces/noodles/pantry SKUs sold online and offline

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Cost Structure

Manufacturing & facility costs

In-house + third-party manufacturing at a 20,000 sq ft Delhi facility, with capacity expansion planned to 40,000 sq ft

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Widening losses amid revenue decline

FY25 net loss widened 29.8% to ₹19.2 Cr even as revenue fell 33.4% to ₹25 Cr, indicating costs (marketing, distribution, ops) outpacing top line

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FAQs on MasterChow

What is MasterChow's business model?

MasterChow's core value proposition centers on Restaurant-style Asian food at home, Quality ready-to-cook Asian cuisine for every household.

How does MasterChow make money?

MasterChow's cited revenue streams include D2C, quick-commerce and retail product sales.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. · Last verified 16 Jul 2026. · Report a correction