Startup Atlas · Fintech

LenDenClub

Innofin Solutions Private Limited ● Mumbai, Maharashtra ● Founded 2015 ● lendenclub.com ↗

Bhavin Patel · Co-founder & CEO Dipesh Karki · Co-founder & CTO

$11 MnTotal funding (tracked)

3Funding rounds

7 Dec 2021Last round

LenDenClub: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Fast loan disbursement99% within 24 hours

Platform completes the large majority of loan disbursements within 24 hours.

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High repayment reliability for small-ticket loans98% repayment rate

Reported repayment rate on loans up to INR 50K.

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Fixed-Maturity P2P Plan (FMPP)

A product launched in 2022 enabling members to lend money for a fixed tenure.

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Customer Segments

Individual lenders/investors60-65 Lakh lenders

Retail investors who lend money on the platform seeking returns; the platform had 60-65 lakh lenders.

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Salaried borrowers2.5 Cr borrowers

Individuals seeking personal loans matched with individual lenders; the platform had 2.5 crore borrowers.

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Customer Relationships

No cited public information yet.

Channels

Web platform

LenDenClub launched as a web-based platform in 2015.

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Android app

An Android-based application to connect borrowers with individual lenders, launched in 2016.

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Brand ambassador campaign

Indian cricketer Hardik Pandya appointed as brand ambassador in 2023.

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Key Activities

P2P loan matching & disbursement

Operates as an RBI-registered NBFC-P2P platform matching individual lenders with borrowers, disbursing loans (99% within 24 hours).

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Regulatory compliance under NBFC-P2P Directions

Operates under RBI's NBFC-P2P license held by parent Innofin Solutions since 2018.

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Key Resources

No cited public information yet.

Key Partnerships

BharatPe

LenDenClub works with fintech companies to source borrowers/distribution.

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PhonePe

LenDenClub works with fintech companies to source borrowers/distribution.

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Google Pay

LenDenClub works with fintech companies to source borrowers/distribution.

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Revenue Streams

Technology platform business~20% of group revenue

Technology platform business contributed roughly a fifth of the group's FY25 revenue.

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Cost Structure

No cited public information yet.

FAQs on LenDenClub

What is LenDenClub's business model?

LenDenClub's core value proposition centers on Fast loan disbursement, High repayment reliability for small-ticket loans, Fixed-Maturity P2P Plan (FMPP).

How does LenDenClub make money?

LenDenClub's cited revenue streams include Technology platform business.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: en.wikipedia.org · Last verified 15 Jul 2026. · Report a correction