LazyPay
LazyPay: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
LazyPay is a provider of digital payment solutions, including deferred payment and personal loans.
sourceLazyPay's BNPL product offers pay-later credit of up to 30 days across its merchant network, aimed at reducing checkout failures and cart abandonment.
sourceShort-term credit ranging from $210 to $7,030, primarily facilitating orders on food delivery platforms and e-commerce websites.
sourceCustomer Segments
Consumers using LazyPay to facilitate orders on food delivery platforms, e-commerce websites and other services.
sourceLazyPay primarily focuses on short-term credit ranging from $210 to $7,030 for consumers.
sourceCustomer Relationships
Channels
LazyPay: Loan App & Pay Later, distributed via Google Play and the Apple App Store.
sourceShop at 40,000+ Merchants — LazyPay's Pay Later option is embedded directly at partner-merchant checkout.
sourceKey Activities
The platform provides loan referrals, customer support, KYC assistance, marketing support, and recovery services through contracted collection agencies.
sourceRecovery services are carried out through contracted collection agencies including Callflex Corporation, S B Enterprises, Captris Management Services, and Amaze Team Services.
sourceKey Resources
Key Partnerships
PayU Finance India Private Limited holds a valid certificate of registration dated 21 February 2019 issued by the Reserve Bank of India under Section 45 IA, and is the regulated lending entity behind LazyPay.
sourcePayU acquired a controlling stake in PaySense at a $185 Mn valuation and merged it with its credit business LazyPay in January 2020.
sourceLazyPay users will be able to avail EMI option while checking out on Flipkart and they will also be able to use 'buy now pay later' option.
sourceUsers can recharge their Airtel mobile prepaid connection using the 'buy now pay later' option on the Airtel app.
sourceAs of December 2018, LazyPay operated across 100+ merchants including Swiggy, Samsung, Croma, OYO, ixigo and BookMyShow.
sourceRevenue Streams
Cost Structure
FAQs on LazyPay
What is LazyPay's business model?
LazyPay's core value proposition centers on Deferred-payment / no-cost EMI checkout credit, Pay Later credit of up to 30 days at partner checkout, Small-ticket short-term credit for everyday purchases.