Startup Atlas · Fintech

Klub

Klub Works Private Limited ● Bengaluru, Karnataka ● Founded 2019 ● klub.ai ↗

Anurakt Jain · Co-founder & CEO Ishita Verma · Co-founder & COO

$24.38 MnTotal funding (tracked)

4Funding rounds

3 Dec 2021Last round

Klub: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Growth capital without equity dilution

Klub is a revenue-based financing platform that offers financing options to high-affinity brands. It offers growth capital ranging from INR 2 L to INR 30 Cr with zero equity dilution or personal guarantees.

source

Flexible ticket size and tenure$6K–$3M, up to 24 months

The Fund is investing between $6 thousand to $3 million in startups for up 24 months in tenure.

source

Customer Segments

High-affinity D2C & digital-first brands

Klub provides growth capital to high-affinity brands across sectors like F&B, direct-to-consumer brands in fashion, lifestyle, and FMCG, and consumer internet brands.

source

Growth-stage SMEs in India & Middle East60% of regional GDP

60% of the region's GDP is driven by SMEs which are starved for fast and flexible financing solutions.

source

Customer Relationships

No cited public information yet.

Channels

Embedded financing via partner marketplaces

Klub's embedded financing solution helps merchants on our partner marketplaces get easy access to capital without leaving the marketplace ecosystem.

source

Key Activities

Capital deployment to digital businesses

We've deployed over AED 400 million to digital businesses in India.

source

Seasonal disbursement drives for D2C retailers

We are excited to double our commitment to Rs 200 crore this year, supporting a broader range of sectors and driving significant growth for Indian retailers.

source

Key Resources

SEBI-registered Category II Alternative Investment Fund

Category II Alternative Investment Fund. Revenue-based financing allows investors to share a percentage of the startup's revenues in exchange for capital.

source

Data-driven underwriting platform

Klub uses data-driven analytics and community engagement to provide skin-in-the-game financing to loved brands.

source

Key Partnerships

Venture debt providers

Klub Raises Rs 20 Cr In Debt From Trifecta Capital.

source

NBFC / embedded-finance partners

Northern Arc has always believed in partnering with pioneering companies like Klub that disrupt the existing ecosystem, at an early stage.

source

Fund investors (LPs) in Klub's RBF fund

GMO Venture Partners, 9Unicorns, Antler Global, Sequoia Capital India, and Surge

source

Revenue Streams

Revenue-share on financed capital

Revenue-based financing allows investors to share a percentage of the startup's revenues in exchange for capital.

source

Cost Structure

No cited public information yet.

FAQs on Klub

What is Klub's business model?

Klub's core value proposition centers on Growth capital without equity dilution, Flexible ticket size and tenure.

How does Klub make money?

Klub's cited revenue streams include Revenue-share on financed capital.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com www.insiderbiz.in · Last verified 15 Jul 2026. · Report a correction