Kissht Listed
Kissht: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Provides collateral-free loans to consumers to facilitate purchases such as mobiles, laptops, jewelry, and electronics.
sourceUses a proprietary algorithmic credit decision model with self-learning capabilities to assess creditworthiness of customers without a traditional credit score.
sourceCustomer Segments
Consumers without a formal credit history, including those without a CIBIL score, historically excluded from formal lending.
sourceConsumers seeking affordability solutions for purchases, described by co-founder Krishnan Vishwanathan as "the growing and aspirational middle-class of India."
sourceCustomer Relationships
Channels
Consumer-facing Android/iOS app used to apply for and manage credit.
sourcePlatform live across online merchants for point-of-sale financing, including Zopper, Caratlane and Shopclues.
sourceKey Activities
Kissht provides purchase financing, personal loans, credit lines and Buy Now Pay Later services.
sourceOperates a proprietary algorithmic credit decision model with self-learning capabilities to underwrite new-to-credit customers.
sourceKey Resources
A proprietary algorithmic credit decision model with self-learning capabilities used to score customers who lack a CIBIL score.
sourceLending is conducted through NBFC subsidiary Si Creva; Rs 637.5 Cr of the IPO's fresh-issue proceeds was earmarked to strengthen Si Creva's capital base and support future business growth, per Kissht's RHP.
sourceKey Partnerships
Trifecta Capital and Northern Arc each subscribed to Rs 50 Cr of Non-Convertible Debentures (NCDs), providing Rs 100 Cr in debt financing.
sourcePoint-of-sale financing partnerships with online merchants including Zopper, Caratlane and Shopclues.
sourceKissht's lending is carried out via its NBFC subsidiary Si Creva; Rs 637.5 Cr of IPO fresh-issue proceeds was earmarked to strengthen Si Creva's capital base and support future business growth, per Kissht's RHP.
sourceRevenue Streams
Interest on loans was Rs 994 crore in FY25, the largest single component of operating revenue.
sourceFee income from sourcing and servicing loans, Rs 238 crore in FY25.
sourceProcessing fees grew 21.4% to Rs 86.5 crore in FY21 from Rs 71.2 crore in FY20.
sourceMarketing and commission income of Rs 7 crore and insurance commission of Rs 3 crore in FY25.
sourceCost Structure
FAQs on Kissht
What is Kissht's business model?
Kissht's core value proposition centers on Instant, collateral-free digital credit, Proprietary algorithmic credit decisioning.
How does Kissht make money?
Kissht's cited revenue streams include Interest income on loans, Sourcing and servicing fees, Processing fees, Marketing, commission and insurance commission income.