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Startup Atlas · AgeTech

Khyaal

Mumbai, Maharashtra Founded 2020 khyaal.com ↗
Hemanshu Jain · Founder & CEO Pritish Nelleri · Co-Founder & COO
$4.2 MnTotal funding (tracked)
1Funding rounds
6 Feb 2024Last round

Khyaal: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

One-stop platform for senior services

The app functions as a one-stop solution where older people can access a plethora of services like healthcare, money management, travel, recreation, TV shows.

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India's No.1 app for seniors above 50

Positioning as the leading app/community for seniors above 50.

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Customer Segments

Urban senior citizens (55+)

Primary users are seniors from urban cities like Mumbai, Delhi, Hyderabad, Chennai, Kochi.

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Seniors above 50 (broader positioning)50+ demographic

Company positions itself as India's biggest club for seniors above the age of 50.

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Customer Relationships

Gamified engagement (Khyaal points)

Users earn Khyaal points when participating in events.

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Channels

Mobile app (Android, Google Play)1M+ downloads

The app has over one million downloads on Google Play.

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Key Activities

No cited public information yet.

Key Resources

No cited public information yet.

Key Partnerships

CaratLane (Tata Product)

Khyaal's Digi-Gold investment offering is 100% secure, backed by CaratLane, a TATA Product.

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Revenue Streams

Annual/tiered membership fees

Their annual membership costs between Rs 999 and Rs 1499, depending on the selected plan.

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Khyaal Card (Visa-powered payment card)

The platform offers a Visa-powered Khyaal card with cybersecurity coverage.

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Khyaal Digi-Gold investment product

Khyaal Digi-Gold is a secure digital gold investment option developed in partnership with CaratLane.

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Cost Structure

No cited public information yet.

FAQs on Khyaal

What is Khyaal's business model?

Khyaal's core value proposition centers on One-stop platform for senior services, India's No.1 app for seniors above 50.

How does Khyaal make money?

Khyaal's cited revenue streams include Annual/tiered membership fees, Khyaal Card (Visa-powered payment card), Khyaal Digi-Gold investment product.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.prnewswire.com · Last verified 18 Jul 2026. · Report a correction