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Startup Atlas · Digital Banking

Jupiter Soonicorn

Amica Financial Technologies Private Limited Bengaluru, Karnataka Founded 2019 jupiter.money ↗
Jitendra Gupta · Founder & CEO Vishnu Jerome · Co-Founder
$186.9 MnTotal funding (tracked)
7Funding rounds
30 Oct 2025Last round
600Team size (sourced)

Jupiter: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Single money management app

Jupiter offers a single money management app with credit cards, savings accounts, investments, loans, insurance, prepaid instruments, and other finance products.

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Credit-over-UPI and digital banking tools

Jupiter offers a platform for a variety of financial services which include the ability to pay using credit over UPI, a feature first offered in the market by Jupiter, a portfolio analyzer, savings products, debit cards, expense categorisation, monitoring insurance coverage and credit scores, and more.

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Customer Segments

Salaried millennials / digitally-native Indians

Jupiter will provide savings account, investments and lending services to the salaried millennial population with an income demographic of Rs 50,000 and upwards.

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Retail money-app customers3M+ customers, 60% active

The company claims to have over 3 million customers, of which 60% are active on the platform. Around 25% of active users use two or more products.

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Customer Relationships

No cited public information yet.

Channels

Mobile app (iOS & Android)

Download the Jupiter app on iOS or Android. Join 30 Lakh+ Indians managing their money better everyday.

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Key Activities

No cited public information yet.

Key Resources

No cited public information yet.

Key Partnerships

Federal Bank

Federal Bank is the company's key banking partner along with NPCI and Visa.

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CSB Bank

Its co-branded credit card with CSB Bank has issued over 150,000 cards, with users making an average of 24 transactions per month.

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RBI, SEBI, IRDAI

The company operates with regulatory approvals from RBI, SEBI, and IRDAI for its services.

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Revenue Streams

NBFC lending income

Jupiter's NBFC division reported a revenue of Rs 15.4 crore, primarily from interest income and processing fees related to loan disbursements.

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Sale of services

In FY23, its revenue from sale of services stood at INR 5.3 Cr, while other operating revenue, including collaboration and subscription fees, stood at INR 1.8 Cr.

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Cost Structure

Employee benefit expensesLargest cost line, ~41% of total expenses (FY23)

Employee costs grew 23% to INR 194.62 Cr in FY24 from INR 158.49 Cr in the previous fiscal year.

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Advertising & promotional expenses

Advertising & Promotional Expenses: Spending under the head declined 49% to INR 38.07 Cr from INR 74.51 Cr in FY23.

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FAQs on Jupiter

What is Jupiter's business model?

Jupiter's core value proposition centers on Single money management app, Credit-over-UPI and digital banking tools.

How does Jupiter make money?

Jupiter's cited revenue streams include NBFC lending income, Sale of services.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: entrackr.com · Last verified 15 Jul 2026. · Report a correction