Instamojo

Link-based payments platform for individuals, micro-merchants, infopreneurs, freelancers, and SMBs to collect payment instantly.

MojoXpress offers a "one-click shipping solution to sellers" addressing SMEs' struggles with product delivery when volumes are too low for third-party partnerships.

MojoCapital provides immediate payment access post-transaction at a nominal interest rate, solving the three to four-day payment delay that Swain calls sellers' "biggest concern".

Positions itself against Shopify by offering affordable, India-focused e-commerce enablement bundled with payments for MSMEs.

Link-based payments platform for individuals, micro-merchants, infopreneurs, freelancers, and SMBs to collect payment instantly.

Serves individuals, micro-merchants, infopreneurs, freelancers, small medium businesses, and SMEs; had 400,000 SMEs using the platform.

Platform specifically targets MSMEs in early growth stages — the "0-to-1 and 1-to-10 businesses", in contrast to competitors serving larger enterprises.

eCommerce website builder with themes, domains, shipping integration, offered directly via instamojo.com.

One-page website builder with payment buttons for lead generation and ad campaigns.

Instamojo offers developer APIs, plugins, mobile applications, and domain registration services alongside its payment links and gateway.

Instamojo pivoted to Digital Commerce as a Service (DCaaS), offering small businesses tools to establish online storefronts and multichannel presence, positioning itself as a "Microsoft for small businesses."

Following the RBI's action, Instamojo transitioned merchant accounts to licensed payment aggregator partners, with 90% of customers completing the required KYC refresh process.

After losing its RBI payment aggregator authorization, Instamojo's cofounder said: "For payments, we have already partnered with other fintechs."

Mastercard made a strategic equity investment and partnership with Instamojo to help bring new solutions for MSMEs and independent contractors to digitize operations and payments.

Times Internet made an investment in Instamojo as part of the $5 million deal in which Instamojo acquired Times Internet-owned GetMeAShop.

Commission-based revenue model, charging users 2% for use of its payment and e-commerce solutions.

MojoCapital provides immediate payment access post-transaction at a nominal interest rate of 0.25%.

FY23 operational revenue of Rs 46 crore included Rs 7 crore generated from IT services and Rs 38 crore from an unspecified 'revenue account.'

Employee benefit expenses, including salaries and provident fund, were about Rs 14 crore in FY23, down Rs 4 crore from FY22.

Other expenses, encompassing marketing, managerial remuneration, and legal fees, dropped to Rs 23.14 crore in FY23 from Rs 28.6 crore in FY22.