Saturday, July 18, 2026 Home
Startup Atlas · E-commerce Enablement

Increff

Nextscm Solutions Private Limited Bengaluru, Karnataka Founded 2016 increff.com ↗
Rajul Jain · Co-Founder & CEO Anshuman Agarwal · Co-Founder & COO Romil Jain · Co-Founder & former CTO (departed late 2024) Nirmal Jain · Co-Founder (departed; later co-founded OUTZIDR)
$17 MnTotal funding (tracked)
3Funding rounds
21 Feb 2022Last round

Increff: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

AI-driven inventory & merchandising optimization

Increff describes 'AI-driven, self-learning optimization' combined with retail domain expertise to help brands maximize full-price sell-through and improve profitability.

source
Faster sales velocity

A company press release states Increff's Smart Merchandising and Multichannel Fulfilment platforms help brands and retailers accelerate sales velocity by 2-3x.

source
Real-time omnichannel fulfillment & unified inventory visibility

Platform provides real-time omnichannel fulfillment across warehouses and retail channels, eliminating stock-management fragmentation.

source
High fulfillment accuracy

ASSURE, Increff's inventory/order-fulfillment product, is described as achieving an 'almost 100 per cent accuracy rate'.

source

Customer Segments

Fashion & apparel retailers/brands700+ brands

Serves fashion, footwear, lifestyle, health & beauty and consumer-goods brands and retailers; increff.com states it works with '700+ global retail brands'.

source
Forbes-confirmed enterprise clients

Adidas, Amazon, Calvin Klein, Chanel, Puma and Reliance Retail are named as Increff clients per Forbes' coverage of its Series B round.

source
Levi's & Birkenstock

Levi's and Birkenstock appear among Increff's client/brand logos on its own homepage.

source
Myntra (per company press release)

Myntra is named among Increff's trusted brand partners in a company-issued press release announcing Increff Grid.

source
E-commerce, wholesale & 3PL businesses

Customer base extends to e-commerce platforms/marketplaces, wholesale & distribution businesses, and third-party logistics (3PL) providers per increff.com's own segment description.

source

Customer Relationships

Dedicated enterprise support

Increff.com advertises dedicated customer support described in its own marketing as a 'gold standard' offering, plus multilingual support across time zones.

source
AI co-pilot & SME-led implementation

Company positions an AI co-pilot for decision-making assistance alongside subject-matter experts who assist with implementation and ongoing optimization.

source

Channels

Direct enterprise sales

Increff.com drives leads via 'Request Demo'/'Talk to an Expert' calls-to-action, indicating a direct/high-touch enterprise sales motion.

source
Cloud marketplace listings

Platform is listed/available via cloud marketplaces including Google Cloud and Microsoft Azure.

source
E-commerce marketplace integrations

Increff integrates with e-commerce marketplaces such as Amazon, Flipkart, Meesho and Nykaa, extending its reach through partner platforms.

source

Key Activities

Merchandise planning & demand forecasting

Core solution areas per increff.com include merchandise planning and buying, and demand-sensing (via the IRIS product).

source
Inventory allocation, replenishment & markdown optimization

Increff.com lists inventory allocation and replenishment plus markdown optimization as key ongoing platform activities.

source
Warehouse, order & store management operations

Increff runs warehouse management systems (e-commerce and wholesale), order management systems and store management systems as part of its platform activities, per increff.com.

source

Key Resources

Proprietary AI/ML optimization technology

Company describes 'AI-driven, self-learning optimization' as its core technology differentiator, underpinning demand forecasting, allocation and markdown decisions.

source
Retail domain expertise & team~250 employees

Increff.com cites a team of roughly 250 employees (increff.com) built around deep retail/supply-chain domain expertise from founders with prior Myntra experience.

source
Marketplace/ERP integration infrastructure

Platform maintains pre-built integrations with 40+ marketplace, ERP and logistics partners (e.g. SAP, Odoo, NetSuite, Shopify, Amazon, Flipkart), forming a reusable integration layer.

source

Key Partnerships

E-commerce marketplace integrations

Integrations with marketplaces including Flipkart, AJIO, Myntra, eBay, Amazon and others (40+ total marketplace integrations cited on increff.com).

source
ERP & commerce platform partners

Integrates with ERP/commerce systems including SAP, Odoo, NetSuite, Shopify and Magento.

source
Logistics partners

Works with logistics providers including Clickpost, Shiprocket and DHL for fulfillment/shipping integrations.

source
Cloud infrastructure providers

Platform runs on and is listed via Google Cloud and Microsoft Azure.

source
Institutional investors

Sequoia Capital India, Premji Invest, TVS Capital Funds and 021 Capital (Binny Bansal) are Increff's funding partners across its seed, Series A and Series B rounds.

source

Revenue Streams

Cloud Warehouse-as-a-Service (CWAS)

Increff offers outsourced warehousing and e-commerce fulfillment services (described as 'zero CapEx', highly scalable, cloud-run warehousing) as a distinct managed-service revenue line alongside its core SaaS.

source
Grid dark-store fulfillment network

Increff markets a 'Grid' service — a dark-store fulfillment network — as an additional fulfillment-services offering.

source

Cost Structure

Personnel & operations costs₹126.6 Cr total expenses FY24

Increff (Nextscm Solutions Pvt Ltd) reported total expenses of ₹126.6 Cr in FY24 (vs FY24 revenue of ₹92.3 Cr), spanning platform engineering staff, sales & customer support teams and cloud infrastructure.

source
Fulfillment/warehousing operations costs

Its Cloud Warehouse-as-a-Service (CWAS) and Grid dark-store fulfillment offerings carry their own logistics and warehouse-operations cost base, distinct from pure SaaS delivery costs.

source

FAQs on Increff

What is Increff's business model?

Increff's core value proposition centers on AI-driven inventory & merchandising optimization, Faster sales velocity, Real-time omnichannel fulfillment & unified inventory visibility, High fulfillment accuracy.

How does Increff make money?

Increff's cited revenue streams include Cloud Warehouse-as-a-Service (CWAS), Grid dark-store fulfillment network.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: entrackr.com inc42.com www.zaubacorp.com · Last verified 17 Jul 2026. · Report a correction