IDfy
IDfy: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Reduce drop-offs and onboarding friction, prevent fraud before it enters the system, accelerate time-to-revenue with confidence.
sourceFighting Fraud at Scale with the least possible Friction.
source500+ risk signals across identity, integrity, intent, income, and influence.
sourceBring your own stack. We'll play nice with your existing systems and get you live in days, not months.
sourceISO 27001, SOC 2 Type 2, 99.9% uptime, sub-200ms response times.
sourceCustomer Segments
Reduce drop-offs. Increase ticket sizes. Built for wealth platforms that convert trust into growth.
sourceExpand faster across sellers, drivers, and vendors. Manage risk continuously. Built for high-velocity consumer businesses.
sourceDetect risk early and underwrite with clarity by viewing risk across individual, business, and asset.
sourceUnderwrite with confidence. Prevent fraud proactively. Built for insurers who protect trust.
sourceThe Mumbai-based company claims to serve over 1,500 clients across various sectors, including BFSI, FMCG, e-commerce, gaming, the sharing economy, and large conglomerates.
sourceCustomer Relationships
Channels
IDfy's website offers a "Self-Serve" product access path alongside enterprise sales, per the site's own navigation (Self-Serve / Book a Demo).
sourceEnterprise clients are onboarded via a "Book a Demo" sales-led channel on the company site.
sourceIDfy integrates directly into client tech stacks via APIs ("over 140 APIs") for onboarding, KYC and background verification.
sourceKey Activities
Omnichannel Onboarding, Identity Verification & Video KYC, Background Verification, Merchant & Business Due Diligence.
sourceCompliance & Monitoring, Fraud Prevention, Risk Assessment & Scoring, Underwriting Automation.
sourceClaims and Field Verification, Consent Management, Data Discovery & Governance, Third Party Risk Management, Cookie Manager.
sourceIts technology includes over 140 APIs, a Video Solutions platform, RiskAI, IDfy360, and a SaaS-based Background Verification tool.
sourceKey Resources
Proprietary AI models that evolve to catch document tampering, impersonation and synthetic identities.
source500+ risk signals across identity, integrity, intent, income, and influence.
sourceTechnology includes over 140 APIs, a Video Solutions platform, RiskAI, IDfy360, and a SaaS-based Background Verification tool.
source700+ Employees, 06 Offices, 10+ Countries Supported, 1500+ Clients.
sourceKey Partnerships
IDfy partners Visa for video KYC of credit-card holders. It takes the customer onboarding process digital as physical meetings are a challenge due to the coronavirus outbreak.
sourceIDfy's clients and partners are spread across India, South East Asia and the Middle East. The list includes the likes of Amazon, Airbnb, HDFC Bank, Dream11, and VISA.
sourceRevenue Streams
The professional fees collected from the clients for providing services are the primary revenue stream for the company.
sourceCost Structure
FAQs on IDfy
What is IDfy's business model?
IDfy's core value proposition centers on Frictionless onboarding, verifiable identities, Fighting fraud at scale with least friction, 500+ risk signals, Plug & play integration.
How does IDfy make money?
IDfy's cited revenue streams include Professional fees for verification services.