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IDfy

Baldor Technologies Private Limited Mumbai, Maharashtra Founded 2011 idfy.com ↗
Ashok Hariharan · Co-Founder & CEO Vineet Jawa · Co-Founder & Director Hatim Baheranwala · Co-Founder
$95.74 MnTotal funding (tracked)
6Funding rounds
13 Feb 2026Last round
700Team size (sourced)

IDfy: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Frictionless onboarding, verifiable identities

Reduce drop-offs and onboarding friction, prevent fraud before it enters the system, accelerate time-to-revenue with confidence.

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Fighting fraud at scale with least friction

Fighting Fraud at Scale with the least possible Friction.

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500+ risk signals500+ risk signals

500+ risk signals across identity, integrity, intent, income, and influence.

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Plug & play integration

Bring your own stack. We'll play nice with your existing systems and get you live in days, not months.

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Enterprise-grade security and uptime

ISO 27001, SOC 2 Type 2, 99.9% uptime, sub-200ms response times.

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Customer Segments

Banks

Accelerate onboarding. Mitigate risk. Designed for banks that trust at scale.

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Payments

Convert fast. Secure always. Made for fintechs that scale without compromise.

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Investment & Wealth

Reduce drop-offs. Increase ticket sizes. Built for wealth platforms that convert trust into growth.

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Consumer & Commerce

Expand faster across sellers, drivers, and vendors. Manage risk continuously. Built for high-velocity consumer businesses.

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NBFCs

Detect risk early and underwrite with clarity by viewing risk across individual, business, and asset.

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Insurance

Underwrite with confidence. Prevent fraud proactively. Built for insurers who protect trust.

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1,500+ enterprise clients across BFSI, FMCG, e-commerce, gaming and more1,500+ clients

The Mumbai-based company claims to serve over 1,500 clients across various sectors, including BFSI, FMCG, e-commerce, gaming, the sharing economy, and large conglomerates.

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Customer Relationships

No cited public information yet.

Channels

Self-Serve platform

IDfy's website offers a "Self-Serve" product access path alongside enterprise sales, per the site's own navigation (Self-Serve / Book a Demo).

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Enterprise sales / demo booking

Enterprise clients are onboarded via a "Book a Demo" sales-led channel on the company site.

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140+ enterprise APIs

IDfy integrates directly into client tech stacks via APIs ("over 140 APIs") for onboarding, KYC and background verification.

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Key Activities

Omnichannel onboarding & identity verification

Omnichannel Onboarding, Identity Verification & Video KYC, Background Verification, Merchant & Business Due Diligence.

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Compliance & fraud prevention

Compliance & Monitoring, Fraud Prevention, Risk Assessment & Scoring, Underwriting Automation.

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Claims, consent and data governance

Claims and Field Verification, Consent Management, Data Discovery & Governance, Third Party Risk Management, Cookie Manager.

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140+ APIs across a multi-product tech stack

Its technology includes over 140 APIs, a Video Solutions platform, RiskAI, IDfy360, and a SaaS-based Background Verification tool.

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Key Resources

Proprietary AI/ML risk models

Proprietary AI models that evolve to catch document tampering, impersonation and synthetic identities.

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500+ risk-signal database500+ risk signals

500+ risk signals across identity, integrity, intent, income, and influence.

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140+ API product suite (RiskAI, IDfy360, Video Solutions)

Technology includes over 140 APIs, a Video Solutions platform, RiskAI, IDfy360, and a SaaS-based Background Verification tool.

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700+ employees across 6 offices700+ employees

700+ Employees, 06 Offices, 10+ Countries Supported, 1500+ Clients.

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Key Partnerships

Visa (video KYC for cardholders)

IDfy partners Visa for video KYC of credit-card holders. It takes the customer onboarding process digital as physical meetings are a challenge due to the coronavirus outbreak.

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Notable enterprise clients

IDfy's clients and partners are spread across India, South East Asia and the Middle East. The list includes the likes of Amazon, Airbnb, HDFC Bank, Dream11, and VISA.

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Revenue Streams

Professional fees for verification services

The professional fees collected from the clients for providing services are the primary revenue stream for the company.

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Cost Structure

No cited public information yet.

FAQs on IDfy

What is IDfy's business model?

IDfy's core value proposition centers on Frictionless onboarding, verifiable identities, Fighting fraud at scale with least friction, 500+ risk signals, Plug & play integration.

How does IDfy make money?

IDfy's cited revenue streams include Professional fees for verification services.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: entrackr.com · Last verified 16 Jul 2026. · Report a correction