Healthians

Tests booked online and fulfilled by Healthians' own fleet of trained phlebotomists who visit the customer's home, removing the need to visit a physical lab.

Proprietary SmartPrik tamper-proof collection kits, pre-barcoded vials and CoolSure temperature-monitored transport boxes ensure sample integrity from home to lab.

Positions itself around helping users discover affordable healthcare through transparent pricing and quality signalling, rather than opaque lab pricing.

Tests are processed through a network of NABL and CAP accredited labs, signalling clinical reliability of results.

Preventive-care and full-body-checkup seekers who book at-home diagnostic tests directly via the Healthians website/app.

Patients managing ongoing conditions or following up on tests recommended by their doctors, in addition to preventive-care customers.

Businesses that offer employee health-checkup programs through Healthians, served via a dedicated corporate clients channel.

Customers browse tests and book home-collection appointments through the Healthians website and app; journey from booking to report delivery is managed digitally.

A large in-house team of trained phlebotomists physically reaches customers at home to collect samples, acting as the frontline service-delivery channel.

In addition to home collection, Healthians operates a chain of branded physical centers where tests/checkups can be booked.

A large in-house, trained sample-collection workforce is the operational backbone of the home-collection model.

State-of-the-art fully automated labs process samples collected across 250+ cities.

In-house tools such as SmartPrik (tamper-proof kits), CoolSure (temperature-monitored transport) and the earlier HealthiansPLUS self-assessment software underpin quality control and the customer health-profiling product.

Healthians aggregates and partners with third-party accredited labs for standardized pricing, processes and quality alongside its own labs.

Partners with doctors and hospitals to deliver post-collection reports and enable scheduled physician consultations off the back of test results.

Core revenue comes from running its laboratories for pathological tests booked by consumers.

Bundled full-body-checkup and radiology/imaging test packages sold city-wise alongside individual diagnostic tests.

Phlebotomist and staff compensation is a major, actively managed cost line; the company cut this cost to help reach EBITDA breakeven in FY24.

Cost of materials consumed (test kits/reagents), rent, information technology and other overheads make up the remainder of operating expenditure.