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Startup Atlas · EdTech

GrayQuest

GrayQuest Education Finance Private Limited Mumbai, Maharashtra Founded 2017 grayquest.com ↗
Rishab Mehta · CEO & Founder
$17.5 MnTotal funding (tracked)
3Funding rounds
9 Jan 2025Last round
300Team size (sourced)

GrayQuest: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Zero-cost EMI fee payments for parents

GrayQuest's site offers "Options to convert Annual Fees into Zero Cost EMIs," with "Instant Reconciliation with Your Educational Institute" and "WhatsApp based reminders."

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Upfront cashflow for institutions

"Upfront cashflow from GQ on behalf of parents — Allows parents to pay in instalments but we give you the full payment upfront."

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Eliminates fee-collection administrative hassle

"No more chasing the parent, every month, for timely fee collection. Set up auto debit."

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One platform, 8+ payment options

"One payment platform with 8+ payment options — Give parents a rewarding experience by allowing multiple easy payment options."

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Customer Segments

Parents/guardians of enrolled students

GrayQuest's site states: "If you are a parent/guardian of a student studying in our partner Institute or if your Institute name is available in our application form, you are eligible for the plan."

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Educational institutions (schools, colleges, universities)6,500+ institutions

GrayQuest serves "over 6,500 institutions across K-12 and higher education" via its GQ for Institutes product.

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Customer Relationships

Long-term embedded institutional partnerships

Podar Education Network CFO Adhar Samria: "we decided to pilot GrayQuest's product in 3 of our schools more than 5 years ago when we first heard about their concept — becoming their 1st school customer. Since the pilot, we have seen GQ grow multifold in terms of their product capability, service and eventually impact."

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Dashboard-based self-service for schools

Ryan International Group CEO Ryan Pinto: "GQ has proven to be fantastic at our school. Fee collection became super easy. Also, we love using their dashboard."

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Channels

GQ for Parents / GQ for Institutes web portals

Separate sign-up and login flows for parents ("Explore GQ for Parents") and institutes ("Explore GQ for Institutes") on grayquest.com.

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WhatsApp payment reminders

Parents are kept "informed and never miss a payment with our user friendly and cost-effective options, coupled with convenient payment reminders" delivered via "WhatsApp based reminders."

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Direct institutional sales (demo scheduling)

Site call-to-action: "Let's transform your institute's fee-collection process today! ... Schedule a demo."

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Key Activities

Digitising fee collection for institutions

For institutions, GrayQuest "delivers a full-stack SaaS platform that enables educational institutions to digitise fee collection and offer secure online payments."

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Originating zero-interest EMI fee financing

GrayQuest is "an integrated fee collection platform for educational institutions which enables parents to pay annual education fees in flexible monthly installments with zero interest."

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Key Resources

No cited public information yet.

Key Partnerships

Lending partners (banks & NBFCs)

GrayQuest's own "Our Lending Partners" page lists: Axis Finance, Arka Fincap, Western Capital, Fintree Finance, Ratnaafin, Mirae (Mirae Asset Financial Services), Tata Capital Limited, CSB Bank Limited, and Faith Financial Services.

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Mirae Asset Financial Services

"Mirae Asset Financial Services, the NBFC subsidiary under the Mirae Asset Financial Group has partnered with GrayQuest" to let parents "convert their child's annual or term fees into up to 12 no-cost EMIs."

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Equity investors

Institutional backers include Pravega Ventures, IIFL Fintech Fund and Claypond Capital (family office of Manipal Group's Ranjan Pai), per GrayQuest's Series A and Series B funding announcements.

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Revenue Streams

No cited public information yet.

Cost Structure

No cited public information yet.

FAQs on GrayQuest

What is GrayQuest's business model?

GrayQuest's core value proposition centers on Zero-cost EMI fee payments for parents, Upfront cashflow for institutions, Eliminates fee-collection administrative hassle, One platform, 8+ payment options.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com · Last verified 16 Jul 2026. · Report a correction