GOQii

GOQii has a wearable fitness band which collects users' (called players) activity and sleep data. A personal coach is assigned to a player who reviews this data and communicates via mobile app to guide them towards their health and fitness goals.

Positions itself as combining AI-driven insights with certified human coaches across its consumer app.

Insure+ product ties insurance coverage to demonstrated healthy behaviour, rewarding users with higher cover.

Direct-to-consumer app users seeking personalised coaching, diagnostics and health insights.

Care management dashboards built for healthcare providers.

Insurer partnerships built around wellness-linked coverage, e.g. the three-way Max Bupa / Swiss Re tie-up.

In-app social community (GOQii Arena) where users connect with like-minded members, join fitness challenges and earn rewards to stay motivated.

A personal coach communicates with users via the GOQii mobile app, the primary interface for coaching and tracking.

GOQii tied up with Axis Bank to bundle wearable devices with the fitness service for the bank's customers, including NFC payments.

Co-branded wearable/NFC payments partnership for bank customers, 2016.

Three-way tie-up (April 2017) to build wellness-linked insurance offerings.

Diagnostics partnership underpinning the 2016 'Health Locker' and GOQii Doctor teleconsultation feature.

2024 partnership to launch a metaverse health and wellness platform.

Blockchain/Web3 gamification partnership tied to a $10M extended Series C investment (2022), aimed at building GOQii's Health Metaverse.

A subscription fee is charged for personalised coaching and access to premium services.

Users earn GOQii Cash for healthy behaviours which unlocks discounts on curated health products sold through the store.