GIVA

GIVA's homepage advertises "0% Making Charges on Gold Jewellery" alongside "Pan India Free Shipping."

GIVA "strives to bridge the gap between the ease of online shopping and the delight of in-store experiences."

Co-founder Ishendra Agarwal: "we have so many processes on quality checks, on ensuring that the product we sell is of very high quality. So, people trust us more than the local jeweller."

GIVA's own blog states: "GIVA's lab-grown diamond collection is IGI certified!"

GIVA's core brand promise, repeated across coverage, is "affordable fine jewellery" — accessible pricing on 925 sterling silver, gold and lab-grown diamond pieces.

GIVA built its brand around offering "a wide range of fine jewellery to young women (in the age group of 24-35)".

GIVA describes itself as "the largest D2C jewellery brand in India, earning people's trust as the go-to choice for gifting."

Co-founder Ishendra Agarwal on the market gap GIVA targets: "In silver, because there's no brand, all these small shops were just doing their manmani. They were selling whatever purity that they would commit to a consumer, but consumer was forced to buy."

"We have seen a two-fold increase in the number of repeat customers in FY25 compared to the last year, thanks to the introduction of the loyalty programme. The revenues from these repeat customers has also grown 2.5 times, with repeat orders constituting 35-40% of our overall sales."

"We offer a 15-day return policy on all our products, for all unused and unworn items, no questions asked."

"But Wigzo helped us personalise communications. More importantly, it helped us target customers in the way they are most comfortable, be it website push notifications, WhatsApp or email," said co-founder Sachin Shetty.

GIVA offers a 180-day warranty from delivery covering plating issues (change in colour, loss of shine, blackening), with support via chat and phone (9228837724, 10 AM-6:30 PM).

GIVA's own site cites its app has "8M+ Downloads | 4.4⭐" rating.

GIVA "achieved a significant milestone with the opening of its 300th store in South Extension, New Delhi."

"GIVA also uses a franchise model for some locations, reducing capital requirements. Franchisees invest in store fit-outs and inventory, sharing risk."

GIVA sells through "Amazon India, Myntra, Flipkart and Nykaa."

"Our dazzling journey takes flight internationally with our first store in Sri Lanka!"

Co-founder Ishendra Agarwal: "we have so many processes on quality checks, on ensuring that the product we sell is of very high quality."

GIVA is "aiming to scale its retail footprint from 300 stores to between 800 and 1,000 stores over the next few years," having just opened its 300th store in South Extension, New Delhi.

"Over the last six years, GIVA has partnered with celebrities including Bhumi Pednekar, Barkha Singh, Shruti Haasan and more to promote exclusive collections. Renowned actor Anushka Sharma is our current brand ambassador."

GIVA's site displays hallmarking registration "BIS : HM/C - 6290031216."

"GIVA's lab-grown diamond collection is IGI certified!"

"Over the last six years, GIVA has partnered with celebrities including Bhumi Pednekar, Barkha Singh, Shruti Haasan and more to promote exclusive collections. Renowned actor Anushka Sharma is our current brand ambassador."

The GIVA Crown loyalty programme has driven "repeat orders constituting 35-40% of our overall sales" with 2.5x revenue growth from repeat customers.

GIVA has raised across 6 rounds; e.g. its Series B: "Rs 270 crore, $33 million approximately, in a Series B round led by Premji Invest, with participation from Aditya Birla Ventures, Alteria Capital and A91 Partners."

"Bengaluru-based silver jewellery brand Giva Jewellery has named Bollywood actor Anushka Sharma as its brand ambassador." Founder statement: "As a brand, Giva stands in solidarity with the various social causes that Anushka supports and believes that she perfectly embodies what Giva stands for; elegance, beauty, and an indomitable spirit."

"But Wigzo helped us personalise communications. More importantly, it helped us target customers in the way they are most comfortable, be it website push notifications, WhatsApp or email," said co-founder Sachin Shetty.

GIVA distributes through "Amazon India, Myntra, Flipkart and Nykaa."

"GIVA's lab-grown diamond collection is IGI certified!"

"GIVA's online-offline revenue mix is 50:50 with the startup leveraging online consumer data to fuel offline expansion."

"...being one of the first-movers in this category which generated INR 100 Cr, or 20%, of our revenues in FY25."

GIVA sells through "Amazon India, Myntra, Flipkart and Nykaa" in addition to its own D2C site and stores.

"Any store which is 3-4 months old turns profitable, as the fixed costs incurred on manpower and infrastructure do not increase substantially over time, but sales continue to rise."

"Its EBITDA margin in FY25 dropped slightly from -7% to -8% YoY due to offline expansion with the launch of 80 new outlets during the year."