Fyers
Fyers: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Positions itself as "India's Technology-First Stock Broker". Broking charges are capped at ₹20 per executed order across Equity Intraday, F&O, Commodity and Currency segments (Equity Delivery/ETF/MTF is ₹20 or 0.3% of trade value, whichever is lower, per the pricing revision effective 1 Oct 2024), with zero brokerage on Mutual Funds and IPOs, plus zero account opening and annual maintenance charges.
sourceIntegrates TradingView charting into its trading platform as a core differentiator for active traders.
sourceFIA (FYERS Intelligent Assistant) is an AI-powered analyst built into the platform for screening, analysis and portfolio tracking.
sourceCustomer Segments
FYERS Securities provides financial services in India catering to retail as well as HNI client base across equity trading, derivatives trading, commodity trading and currency derivatives trading.
sourcePlatform described as "Built for those who are Born to Trade", serving scalpers, intraday traders, positional traders and long-term investors.
sourceIncorporated in 2015, FYERS Securities is a tech based broker offering broking services to retail and institutional broking services in Indian stock markets.
sourceCustomer Relationships
FYERS Securities provides a learning platform for experienced as well as new traders in the stock markets, alongside its self-directed trading platform.
sourceChannels
Trading platform available via web and mobile app (iOS/Android) with cross-device synchronization.
sourceTradingView charting integration serves as a distribution/usage channel embedded in the platform.
sourceKey Activities
FYERS Securities has adequate risk management systems; it sets client trading limits upfront and monitors client exposure on a real-time basis, with scrip-wise exposure limits and surveillance.
sourceDesigns the foundational tools that enable India's active traders & investors to secure a winning edge in the evolving stock market.
sourceKey Resources
FYERS securities has a team of 350+ employees and 7.5 lakhs+ customers as on date (September 2025).
sourceNetworth of Rs 160 crore as of June 30, 2024 (Rs 141 crore as of March 31, 2024), built up entirely through internal accruals with no capital infusion in the last 3-4 years.
sourceKey Partnerships
FYERS is a member of NSE, BSE and MCX, and is SEBI registered (INZ000008524).
sourceTechnology partnership embedding TradingView charting into the FYERS trading platform.
sourceRevenue Streams
Broking income and allied income account for 70-75% of the total income during fiscal 2024, making this the dominant single revenue stream.
sourceThe company earns ~25% of its gross revenue (~10-15% on net basis) as a form of rebate from transaction charges paid to the exchange.
sourceThe company plans to expand its horizon to products such as margin trading facility, distribution services and wealth management services other than the broking services that it extends.
sourceCost Structure
Cost to income ratio (operating expense as a percentage of total income) was 68.5% for fiscal 2024, having improved from 71.6% in fiscal 2023 and the same stood at 70.6% for first quarter fiscal 2025.
sourceThe company did not have any fund-based borrowings since last 3-4 years and hence gearing has remained nil.
sourceFAQs on Fyers
What is Fyers's business model?
Fyers's core value proposition centers on Technology-first, low-cost broking, TradingView charting integration, FIA — AI-powered trading assistant.
How does Fyers make money?
Fyers's cited revenue streams include Broking and allied income, Transaction-charge rebates from exchanges, Margin trade financing (expansion).