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Startup Atlas · Diabetes Care

Fitterfly Acquired

Mumbai, Maharashtra Founded 2016 fitterfly.com ↗
Arbinder Singal · Co-Founder & CEO Shailesh Gupta · Co-Founder
$15.6 MnTotal funding (tracked)
3Funding rounds
20 Jul 2022Last round

Fitterfly: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Real-time CGM-based blood sugar insights

Continuous glucose monitoring sensor gives users real-time feedback on how food/activity affects blood sugar.

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Dedicated multidisciplinary coaching team

Each user gets personalized support from a team spanning nutrition, fitness, physiotherapy, mental wellness and medical expertise.

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Clinically validated: HbA1c reduction

Programs report an average 1.96 percentage-point HbA1c reduction among members.

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Clinically validated: average weight loss

Programs report an average 5kg weight loss among members.

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AI Nutrition Coach embeddable for partners

An AI-driven nutrition coaching tool that can run within a partner insurer's own app.

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Customer Segments

Prediabetes & diabetes patients

Consumers seeking to prevent, manage, or reverse prediabetes and Type 2 diabetes via the Diabetes Prime program.

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Weight-loss seekers

Consumers pursuing sustainable weight loss through the 3-6 month Weight Loss program.

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Heart-health patients

Users of the FitHeart program aimed at improving heart health.

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Insurance companies

Insurers embedding Fitterfly's digital health tools to reduce claims and improve underwriting, including Aditya Birla Insurance, PolicyBazaar, Prudential and Star Health Insurance.

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Pharma companies

Pharmaceutical partners such as UPL, Unilever, Sun Pharma, Abbott and Dr. Reddy's using Fitterfly's behavioural/nutrition tools alongside pharmacological therapy.

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Corporates / employers

Corporate wellness clients including Good Bug, P&G, Tata Steel, Reliance, USV, Danone, Nestle, Mondelez and Ascencia.

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Customer Relationships

Dedicated personal health coach

Each member is assigned a dedicated coach for ongoing 1:1 guidance through the program.

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Freemium trial-to-subscription

App offers a 7-day free/freemium trial with scheduled video consultations before converting users to paid programs.

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Channels

Fitterfly mobile app (iOS & Android)

Primary D2C delivery channel for clinically validated programs.

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Embedded PWA / API within partner apps

Fitterfly Therapeutics (FTx) tools and the Nutrition 360 Suite can be integrated as a progressive web app inside partner (insurer/pharma) applications.

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Nutrition 360 Suite (API/SaaS)

White-labelled, API-based SaaS suite for digital health companies, insurers and wellness platforms to embed nutrition tracking.

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Key Activities

No cited public information yet.

Key Resources

Multidisciplinary coaching team

In-house nutritionists, physiotherapists, fitness experts, mental wellness specialists and doctors.

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Proprietary Indian nutrition database

Nutritional analysis database covering 40,000+ Indian foods, powering the Nutrition 360 Suite (Fitterfly Klik photo-logging and Fitterfly Talk voice-logging in 9 languages).

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Key Partnerships

Insurance partners

Aditya Birla Insurance, PolicyBazaar, Prudential, Star Health Insurance.

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Pharma partners

UPL, Unilever, Sun Pharma, Abbott, Dr. Reddy's.

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Corporate wellness partners

Good Bug, P&G, Tata Steel, Reliance, USV, Danone, Nestle, Mondelez, Ascencia.

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Fireside Ventures (investor/board partner)

Lead investor in the Pre-Series A round; Fireside Ventures managing partner Kanwaljit Singh sits on Fitterfly Healthtech Pvt Ltd's board of directors per MCA filings.

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Google Cloud (technology partner)

Fitterfly's AI meal-logging feature Klik runs on Google Cloud's Gemini 1.5 Flash via Vertex AI.

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Revenue Streams

D2C program subscriptions

Consumers pay (with No Cost EMI financing available) for Diabetes Prime, Weight Loss and FitHeart programs after a freemium 7-day trial.

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Enterprise / B2B API licensing

Nutrition 360 Suite sold as a plug-and-play SaaS/API solution to pharma, insurers and digital health platforms.

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Cost Structure

No cited public information yet.

FAQs on Fitterfly

What is Fitterfly's business model?

Fitterfly's core value proposition centers on Real-time CGM-based blood sugar insights, Dedicated multidisciplinary coaching team, Clinically validated: HbA1c reduction, Clinically validated: average weight loss.

How does Fitterfly make money?

Fitterfly's cited revenue streams include D2C program subscriptions, Enterprise / B2B API licensing.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com · Last verified 18 Jul 2026. · Report a correction