Farmley

Farmley sources directly from over 5,000 farmers and runs five processing units, positioning itself around unadulterated, traceable sourcing.

A full-stack nuts and dry fruits brand with an assortment of over 100 products including trail mixes, roasted makhana, date bites and seeds.

Company positioning: "we believe great taste and mindful choices can coexist, without guilt or compromise," built on "quality sourcing, clean ingredients, and transparency you can trust."

Omnichannel presence across e-commerce, quick commerce and retail in India's top 20 cities (later expanded to 175+ cities), targeting consumers seeking healthy, adulteration-free snacking alternatives.

Products stocked through large-format and modern-trade retail chains including Flipkart, Amazon, Spencer's, Metro and Reliance.

Besides India, Farmley has a presence in the US, the Middle East, and Australia.

Farmley is piloting its products in international markets including the United States, Australia, Canada, and Singapore, as part of its global expansion strategy.

Former India cricket captain Rahul Dravid was signed as Farmley's brand ambassador to build trust and brand recall.

Advertising and promotion spend of roughly Rs 52 crore in FY25, used to intensify brand-building alongside retail expansion.

Direct-to-consumer sales via farmley.com alongside other channels.

Listed on major e-commerce marketplaces including Flipkart and Amazon.

Present in over 20,000 retail outlets across 175+ Indian cities, including modern-trade chains Spencer's, Metro and Reliance.

Besides India, Farmley has a presence in the US, the Middle East, and Australia.

Farmley is piloting its products in international markets including the United States, Australia, Canada, and Singapore, as part of its global expansion strategy.

Building backend linkages with domestic and international farming communities and running five processing units to ensure adulteration-free dry fruits and nuts.

Expanding across offline retail touchpoints, quick commerce, e-commerce and export markets; offline outlet count targeted to grow from roughly 20,000 to 200,000 over three years.

Investing in brand-building efforts including signing Rahul Dravid as brand ambassador; advertising and promotion spend of about Rs 52 crore in FY25.

Farmley sources directly from over 5,000 farmers and producers, domestic and international, underpinning its adulteration-free positioning.

The company operates five processing units in India.

Former India cricket captain Rahul Dravid serves as brand ambassador, lending trust/credibility to the Farmley brand.

Backend linkages with domestic and international farming communities; sourcing directly from over 5,000 farmers.

Distribution partnerships with e-commerce marketplaces (Flipkart, Amazon) and modern-trade retail chains (Spencer's, Metro, Reliance).

Institutional and strategic investors backing growth include Omnivore, Insitor Partners, DSG Consumer Partners, Alkemi Growth Capital, BC Jindal Group and L Catterton, which led the $40M Series C round.

Revenue from operations reached Rs 394 crore in FY25 (up from Rs 230 crore in FY24), generated across e-commerce, quick commerce, offline retail and export sales of dry-fruit and nut snacking products.

Company targets offline channels to reach 30-40%, or potentially up to 50%, of total business within 2-3 years.

Farmley is aiming for roughly a 55:45 ratio between online and offline sales as part of its Rs 1,000 crore turnover ambition.

Cost of materials was about Rs 281 crore in FY25, roughly 67% of total costs — the largest single cost line.

Advertising and promotion expense was about Rs 52 crore in FY25.

Employee benefit expenses were about Rs 27 crore in FY25.

Logistics expenses were about Rs 20 crore in FY25.