ekincare

ekincare does not own healthcare infrastructure; it integrates preventive screenings, telehealth, pharmacy, mental wellness and fitness services from partner providers into one platform for employers.

Corporate benefits packages are priced from as little as ₹99 per employee per year, positioned as an affordable entry point for employers.

Because ekincare sells to whole companies rather than individuals, onboarding a large employer adds many covered lives without a proportional rise in acquisition cost.

Corporate clients that buy per-employee health benefits packages; the platform typically works with organisations of at least 500 employees.

Large multinational and Indian companies that use ekincare for employee health benefits.

ekincare's homepage lists brokers, insurers and third-party administrators as a served stakeholder group alongside corporates and providers.

ekincare reports monthly active usage of its platform among covered employees as an engagement/retention metric for employer clients.

ekincare cites a Net Promoter Score of 80 on its homepage as a measure of employee satisfaction with the platform.

Employees access services via ekincare's app (also listed on Google Play as "ekincare: Health Assistant") and the corporate web platform.

Early growth ran largely through word of mouth among corporate HR buyers before the company built out dedicated sales and marketing.

Core activity is integrating and orchestrating third-party labs, pharmacies, fitness centres and wellness providers into a single benefits platform rather than owning delivery infrastructure.

Following its acquisition of Superclaims, ekincare added an AI-powered insurance claims review capability to its platform.

ekincare is testing its OPD benefits model outside India, starting with Southeast Asian markets.

ekincare holds a patent covering its technology for extracting structured data from medical records and generating personalised recommendations.

An AI product under development to interpret medical records, track health patterns and deliver preventive-care guidance to users.

A network of accredited hospitals, labs, clinics and wellness providers across Indian cities underpins the platform's service delivery.

ekincare integrates named third-party providers for specific service categories rather than building them in-house: medicine delivery, gyms and diagnostics.

ekincare acquired Hyderabad-based claims-adjudication SaaS platform Superclaims, whose cofounders joined ekincare's leadership while the brand operates independently.

MSD invested in ekincare via its IDEA Studio Asia Pacific innovation arm; the two companies also collaborate on HPV vaccination.

Employers pay ekincare on a per-employee basis for benefits packages, subject to a minimum company size.

Payroll is the largest fixed-cost line item; the company cut headcount from 320 to 160 during FY23 to control costs.

Roughly a quarter of total payroll spend goes to the technology team, reflecting the company's push to automate operations.