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Startup Atlas · eCommerce Enablement

EasyEcom

Edgewise Technologies Private Limited Bengaluru, Karnataka Founded 2015 easyecom.io ↗
Punit Gupta · Co-Founder & CEO Swati Jindal · Co-Founder & CMO Vr Deepak · Co-Founder & Co-CTO Himanshu Gupta · Co-Founder & Co-CTO
$1.94 MnTotal funding (tracked)
3Funding rounds
6 Jan 2022Last round

EasyEcom: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Single operating system for eCommerce operations

"Operating System for Everything eCommerce" - a unified dashboard letting merchants handle everything from product packaging to shipping and pickup.

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Omnichannel inventory allocation, tracking & reconciliation

Solutions allow merchants to allocate, track and reconcile inventory across various online and offline channels, plus back-office automation for shipping-related payments and returns reconciliation.

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Proven scale5.1B+ orders, $7B reconciled

Over 5.1+ billion orders processed, service across 12+ countries, support for 1,800+ fast-growing brands, 305+ integrations, and more than $7 billion in payments reconciled.

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Customer Segments

High-volume multi-channel D2C brands, retailers & 3PLs9,000+ brands & 3PLs

Serves multinational brands and high-volume retailers across multiple channels including marketplaces, webstores, and wholesale operations; today 9,000+ brands and 3PLs run on EasyEcom.

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Enterprise omnichannel retailer example: TataCliqCustomer since 2019

TataCliq has been on the platform since 2019, scaling from 2 to 10 live warehouses in 6 months with 90% of orders dispatched same-day.

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Customer Relationships

Case studies & testimonials program

Publishes named customer testimonials on-site, e.g. TataCliq Product Analyst Pratik Rathi: "Thanks to EasyEcom, we were able to make 10 warehouses live in 6 months."

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Dedicated support portal

Self-serve knowledge base and support desk at support.easyecom.io covering integration setup (e.g. Flipkart) and platform how-tos.

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Channels

Direct SaaS platform (easyecom.io)

Cloud-based OMS+WMS platform sold and onboarded directly via easyecom.io.

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305+ marketplace, courier & ERP integrations305+ integrations

Integrates with marketplaces and channels such as Amazon, Flipkart, Myntra, Nykaa, Meesho, Walmart, Shopify, Magento, WooCommerce, SAP and Tally.

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Key Activities

Platform engineering & feature development

Continuous development of inventory, warehouse, order, purchase, accounting/reconciliation, analytics and B2B commerce modules.

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Integration maintenance across 305+ channels

Building and maintaining integrations with marketplaces, couriers, ERPs and accounting systems (Amazon, Flipkart, Myntra, SAP, Shopify, Tally, etc.).

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Key Resources

Proprietary OMS+WMS SaaS platform

Cloud-based operating-system-for-eCommerce platform covering inventory management, warehouse management, order management, purchase management, accounting & reconciliation, smart analytics, wholesale B2B commerce, an Android/HHT app and an API.

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Integration technology stack

305+ built integrations across marketplaces, couriers, ERPs and accounting tools underpin the platform's core capability.

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Key Partnerships

IndiaMART (strategic investor)26.01% stake

IndiaMART holds a 26.01% stake in EasyEcom (via wholly-owned subsidiary Tradezeal Online), invested to expand its ecosystem for Indian merchants.

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Marketplace & logistics integration partners

Integration partnerships with Shiprocket, Amazon, Flipkart, Myntra, Nykaa, Meesho, Walmart, WooCommerce, Magento, Shopify, SAP and Tally.

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Revenue Streams

SaaS platform revenue from operationsRs 6.71 Cr revenue (FY23)

Revenue from operations of Rs 6.71 crore in FY23, up from Rs 4.08 crore in FY22 (64.5% growth), generated from its inventory/warehouse management SaaS suite.

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Cost Structure

Employee benefits (largest cost line)67.5% of FY23 costs

Employee benefits formed 67.5% of total expenses in FY23, jumping 3X to Rs 8.5 crore (including Rs 78 lakh of ESOP cost).

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IT & infrastructure costs

IT costs such as server hosting and technical consultancy charges rose to Rs 1.59 crore in FY23 from Rs 67 lakh in FY22.

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FAQs on EasyEcom

What is EasyEcom's business model?

EasyEcom's core value proposition centers on Single operating system for eCommerce operations, Omnichannel inventory allocation, tracking & reconciliation, Proven scale.

How does EasyEcom make money?

EasyEcom's cited revenue streams include SaaS platform revenue from operations.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com www.theindianwire.com · Last verified 18 Jul 2026. · Report a correction