cult.fit Unicorn
cult.fit: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
708 fitness centres across 77 cities as of March 31, 2026 — reported at roughly four times the scale of the next largest player, per a Redseer report cited in the DRHP coverage.
sourceCultpass membership gives access across company-owned centres and a large network of franchise/marketplace-partner gyms, letting cult.fit scale without owning every location.
sourceFitness membership funnels members into buying Cultsport gear, equipment and activewear through the same app.
sourceCustomer Segments
Cultpass subscribers using cult.fit's network of fitness centres; 987,020 paid members for the fitness services business as of March 31, 2026.
sourceCompanies buying employee fitness memberships for staff, including live at-home fitness classes and access to doctors, therapists and nutritionists, via cult.fit for Business.
sourceFitness members who also purchase Cultsport activewear, equipment and gear; nearly a third of active members cross-buy products.
sourceCustomer Relationships
Channels
Central app for booking classes, managing Cultpass membership, and shopping Cultsport products.
source708 centres across 77 Indian cities as of March 31, 2026.
sourceB2B channel selling employee fitness memberships, live/home classes, and doctor/therapist/nutritionist access to corporates.
sourceCompany-operated retail outlets under subsidiary Cultsport Private Limited selling fitness equipment, activewear and gear, alongside online sales.
sourceKey Activities
Running company-owned, franchise and marketplace gyms; the majority of the network (69.21% in FY26) is franchise/marketplace-operated rather than company-owned.
sourceProduct design, manufacturing sourcing and retail (EBOs + online) for fitness gear and activewear.
sourceKey Resources
708 centres across 77 cities as of March 31, 2026, with the majority run by franchise/marketplace partners rather than owned outright.
sourceCultsport Private Limited designs and sells fitness equipment, recovery products, accessories and activewear through EBOs and online.
sourceKey Partnerships
The majority of cult.fit's physical footprint is run by third-party franchise and marketplace partners rather than owned by the company.
sourcecult.fit co-created branded group-class formats with Hrithik Roshan's HRX and Tiger Shroff's Prowl.
sourceTata Digital invested up to $75 Mn in June 2021; CureFit co-founder Mukesh Bansal simultaneously took on the role of Tata Digital president.
sourceRevenue Streams
Membership subscriptions for gym/group-class access; Rs 889 Cr in FY25, ~73% of total revenue.
sourceSale of activewear, gym equipment and accessories under the Cultsport brand; Rs 326.4 Cr in FY25.
sourceCost Structure
FAQs on cult.fit
What is cult.fit's business model?
cult.fit's core value proposition centers on India's largest fitness-centre network, One subscription across owned, franchise & marketplace gyms, Cross-sell into fitness products (Cultsport).
How does cult.fit make money?
cult.fit's cited revenue streams include Fitness subscriptions & services (Cultpass), Fitness products (Cultsport).