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Startup Atlas · EdTech

Cuemath

Cue Learn Private Limited Bengaluru, Karnataka Founded 2013 cuemath.com ↗
Manan Khurma · Founder & CEO Jagjit Khurma · Co-Founder
$121.5 MnTotal funding (tracked)
6Funding rounds
1 Jun 2022Last round

Cuemath: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Live 1-on-1 personalized tutoring

Each student gets a dedicated certified tutor for real-time, personalized math instruction rather than group classes.

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Gamified, interactive learning platform

Classes run on a gamified platform where the tutor and student solve problems together in real time, rather than passive lecture format.

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Conceptual understanding over rote memorization

Cuemath's stated mission is to teach math as a way of thinking rather than steps to memorize.

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Highly vetted tutor pool

Tutors are selected from a small fraction of applicants, drawn from varied professional backgrounds.

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Customer Segments

K-12 students (Kindergarten–Class 10/12)200K+ students

Cuemath serves Kindergarten through Class 8 in elementary/middle tiers, plus high-school test prep, across 80+ countries.

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Parents seeking supplementary/after-school learning

Originally an after-school math learning program for students from LKG through Class 8, sold to parents as a supplement to school curricula.

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Customer Relationships

Dedicated 1-on-1 tutor relationship

Each student is paired with a certified tutor for ongoing, personalized sessions rather than rotating instructors.

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Free trial class before enrollment

Prospective customers can try a free class to evaluate the service before committing.

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Channels

Own website and mobile app

Students book classes and attend live sessions via Cuemath's website; a mobile app on Android and iOS also supports learning.

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Video-call based live classes

Classes are delivered live over video call between tutor and student.

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Key Activities

Tutor recruiting and vetting

Cuemath screens a large pool of applicants down to a small qualifying share to staff its tutor network.

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Curriculum and content development

Development of worksheets, quiz cards and tablet-based in-house teaching content.

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Key Resources

Vetted tutor network

A network of certified tutors, drawn from a highly selective applicant pool, delivers the 1-on-1 classes.

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Proprietary curriculum and content

In-house worksheets, quiz cards and tablet-based content underpin the teaching program.

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Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

Alpha Wave Incubation — Investor CapitalG — Investor Kae Capital — Investor Lightrock India — Investor Manta Ray Ventures — Investor Sequoia Capital India — Investor

Revenue Streams

Tutoring class fees (teaching services income)89.5% of FY22 revenue

Revenue predominantly comes from fees for live tutoring classes, which made up the large majority of FY22 operating revenue.

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Cost Structure

Employee benefits (largest cost line)34% of FY22 expenditure

Employee benefits, including ESOP costs, were the single largest expense category in FY22 at roughly 34% of total expenditure.

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FAQs on Cuemath

What is Cuemath's business model?

Cuemath's core value proposition centers on Live 1-on-1 personalized tutoring, Gamified, interactive learning platform, Conceptual understanding over rote memorization, Highly vetted tutor pool.

How does Cuemath make money?

Cuemath's cited revenue streams include Tutoring class fees (teaching services income).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.forbes.com · Last verified 18 Jul 2026. · Report a correction