Startup Atlas · Cryptocurrency

CoinSwitch Unicorn

Bitcipher Labs LLP ● Bengaluru, Karnataka ● Founded 2017 ● coinswitch.co ↗

Ashish Singhal · Co-founder and CEO Govind Soni · Co-founder and CTO Vimal Sagar Tiwari · Co-founder and COO

$300 MnTotal funding (tracked)

3Funding rounds

6 Oct 2021Last round

500Team size (sourced)

CoinSwitch: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Low entry barrier

Users can begin trading in crypto with just ₹100.

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Wide asset selection

400+ cryptocurrencies available for trading.

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Deep liquidity via aggregation

Pools liquidity from leading crypto exchanges to offer competitive/optimal rates.

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Regulatory trust signals

FIU registered and ISO/IEC 27001:2022 certified.

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Customer Segments

Retail crypto traders2.5 crore+ users

General Indian retail users trading spot, futures and options in crypto, starting with as little as ₹100.

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Advanced/professional traders

Served via CoinSwitch Pro, an advanced multi-exchange trading platform.

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HNIs & institutional investors

Served via CoinSwitch Alpha, targeting high-net-worth individuals and institutional investors.

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Customer Relationships

No cited public information yet.

Channels

Mobile app

CoinSwitch: Bitcoin Crypto App, available on Google Play, is the primary trading channel.

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Web platform

coinswitch.co web app for spot, futures and options trading.

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Key Activities

Regulatory compliance & AML/KYC

Two PeepalCo crypto asset service providers, Bitcipher Labs LLP and Nextgendev Solutions Pvt Ltd, are registered as reporting entities with the Financial Intelligence Unit-India (FIU-IND).

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Wealth-tech product expansion

Restructured under umbrella brand PeepalCo in Dec 2023 as part of a pivot toward becoming a full wealth-tech platform, including plans to apply for a SEBI stockbroker license.

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Key Resources

No cited public information yet.

Key Partnerships

Aggregated crypto exchanges

Pools liquidity from leading crypto exchanges to give users optimal rates.

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Revenue Streams

Spot/futures trading fees

Variable transaction fees charged on buy/sell/trade activity across spot and futures crypto trading.

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Options trading feesfrom 0.015%

Crypto Options product charges trading fees starting at just 0.015%, positioned as the lowest in the industry.

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Cost Structure

No cited public information yet.

FAQs on CoinSwitch

What is CoinSwitch's business model?

CoinSwitch's core value proposition centers on Low entry barrier, Wide asset selection, Deep liquidity via aggregation, Regulatory trust signals.

How does CoinSwitch make money?

CoinSwitch's cited revenue streams include Spot/futures trading fees, Options trading fees.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: coinswitch.co · Last verified 16 Jul 2026. · Report a correction