ClearDekho Acquired
ClearDekho: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Affordable price range for eyeglasses and sunglasses, ranging from INR 200 to INR 600.
sourcePositions its eyeglasses, sunglasses, contact lenses and reading glasses as "quality-checked and wallet-friendly".
sourceOn a mission to "transform a billion lives with a simple pair of eyeglasses" under its #BillionEYES campaign.
sourceCustomer Segments
25 Crore people lack access to affordable eyeglasses in India; targets the unorganized eyewear market in Tier 2-5 cities where 70% of the population resides.
sourceAn estimated 270 Mn people in the country face vision issues, with up to 40% lacking access to a basic pair of spectacles.
sourceCustomer Relationships
Channels
Operates 100 stores across India under the franchise-owned company-operated (FOCO) model (per Inc42); ClearDekho's own site instead describes an "asset-light, FOFO (Franchise Owned Franchise Operated) model" with "over 100+ stores across 50+ cities" — sources differ on FOCO vs FOFO terminology.
sourceOnline store selling eyeglasses, sunglasses, computer glasses and contact lenses directly to consumers, blending online and offline shopping experiences.
sourceKey Activities
Growth plan to open 80 to 100 new stores within a year post-acquisition, deepening North India presence before expanding to western and southern regions.
sourceOffers affordable glasses and eye check programmes via its stores in small towns.
sourceKey Resources
Key Partnerships
Diversified Indian conglomerate (Pepsi bottling, retail) that acquired ClearDekho in April 2025 and now backs its national expansion; ClearDekho now operates under Jaipuria Brandz.
sourceRevenue Streams
Cost Structure
FAQs on ClearDekho
What is ClearDekho's business model?
ClearDekho's core value proposition centers on Affordable prescription eyewear, Quality-checked, wallet-friendly product range, #BillionEYES mission.