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Startup Atlas · D2C

ClearDekho Acquired

ClearDekho Eyewear Private Limited Ghaziabad, Uttar Pradesh Founded 2016 cleardekho.com ↗
Shivi Singh · Founder & CEO Saurabh Dayal · Co-founder
$9.24 MnTotal funding (tracked)
3Funding rounds
18 Oct 2022Last round

ClearDekho: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Affordable prescription eyewear

Affordable price range for eyeglasses and sunglasses, ranging from INR 200 to INR 600.

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Quality-checked, wallet-friendly product range

Positions its eyeglasses, sunglasses, contact lenses and reading glasses as "quality-checked and wallet-friendly".

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#BillionEYES mission

On a mission to "transform a billion lives with a simple pair of eyeglasses" under its #BillionEYES campaign.

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Customer Segments

Low-income households in Tier 2/3/4/5 towns and cities

25 Crore people lack access to affordable eyeglasses in India; targets the unorganized eyewear market in Tier 2-5 cities where 70% of the population resides.

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People with untreated vision issues in underserved regions

An estimated 270 Mn people in the country face vision issues, with up to 40% lacking access to a basic pair of spectacles.

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Customer Relationships

No cited public information yet.

Channels

Franchise retail stores

Operates 100 stores across India under the franchise-owned company-operated (FOCO) model (per Inc42); ClearDekho's own site instead describes an "asset-light, FOFO (Franchise Owned Franchise Operated) model" with "over 100+ stores across 50+ cities" — sources differ on FOCO vs FOFO terminology.

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E-commerce website

Online store selling eyeglasses, sunglasses, computer glasses and contact lenses directly to consumers, blending online and offline shopping experiences.

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Key Activities

Franchise store network expansion

Growth plan to open 80 to 100 new stores within a year post-acquisition, deepening North India presence before expanding to western and southern regions.

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Affordable eyewear retail and eye check programmes

Offers affordable glasses and eye check programmes via its stores in small towns.

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Key Resources

No cited public information yet.

Key Partnerships

Jaipuria Group

Diversified Indian conglomerate (Pepsi bottling, retail) that acquired ClearDekho in April 2025 and now backs its national expansion; ClearDekho now operates under Jaipuria Brandz.

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Revenue Streams

No cited public information yet.

Cost Structure

No cited public information yet.

FAQs on ClearDekho

What is ClearDekho's business model?

ClearDekho's core value proposition centers on Affordable prescription eyewear, Quality-checked, wallet-friendly product range, #BillionEYES mission.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.thecompanycheck.com · Last verified 17 Jul 2026. · Report a correction