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Startup Atlas · Fintech

Clear

Defmacro Software Private Limited Bengaluru, Karnataka Founded 2011 clear.in ↗
Archit Gupta · CEO & Founder Raja Ram Gupta · Co-founder Srivatsan Chari · Co-founder Ankit Solanki · Co-founder
$140.42 MnTotal funding (tracked)
6Funding rounds
25 Oct 2021Last round

Clear: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Simplify finances, save money and time

Clear's stated mission is to simplify finances and save money and time for millions of Indian businesses and people.

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Dominant scale in India's invoice/GST digitisation$300B B2B invoices/year

Clear's technology has touched 10% of Indian MSMEs and processes $300B worth of B2B invoices flowing through the platform each year, positioning it as India's leading GST/compliance SaaS platform.

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Category-leading compliance products

Clear positions itself as the #1 GST platform for enterprises, #1 platform for tax experts, and #1 income tax returns platform for taxpayers.

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Fast, simple self-filing7 min to file taxes

Individual tax filing designed to take minutes rather than the traditional lengthy process.

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Customer Segments

Individual taxpayers5M+ Indian taxpayers

Salaried individuals and consumers filing income tax returns and building tax-saving investments through Clear's individual products.

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Small & medium businesses (SMEs)600K SMEs on platform

SMEs using GST filing, e-invoicing and collateral-free credit/working-capital products.

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Large enterprises & Fortune 500 companies2,000+ large businesses

Large enterprises and their vendor-distributor networks using Clear's e-Invoicing, GST, e-Waybill and Vendor Management stack; customers include JK Tyres per an on-site testimonial.

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Tax professionals & CA firms60,000+ tax experts on platform

Chartered accountants and tax practice firms using GST, TaxCloud, TDS and ClearPro tools to serve their own clients.

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Customer Relationships

Self-service digital filing

Individuals can self-file income tax returns end-to-end online in minutes.

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Expert-assisted services200+ expert assisted plans

ClearServices offers assisted plans for customers who want expert help rather than pure self-service.

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Dedicated enterprise relationships

Large enterprise and Fortune 500 accounts are managed with high-uptime, high-volume integrated compliance support (99.99% uptime claim).

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Channels

Direct web & mobile platform

Consumers, SMEs and enterprises access Clear's products directly via cleartax.in / clear.in and the Clear app.

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CA partner program

Chartered accountants and tax practice firms are onboarded and served through a dedicated CA partner program.

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Direct enterprise sales

Large enterprises and Fortune 500 companies are onboarded via direct partnerships for the integrated e-Invoicing/GST/e-Waybill/Vendor stack.

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Key Activities

Tax/GST compliance software development

Building and maintaining GST filing, e-invoicing, e-Waybill, TDS and ITR filing software that keeps pace with frequent regulatory changes.

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AI-powered financial decisioning

Uses data science to identify patterns and guide customers toward better financial decisions across its product suite.

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Inorganic growth via acquisitions

Clear has expanded its product suite through five acquisitions (Dose FM 2019, Karvy's GST business 2020, yBANQ 2021, Xpedize and CimplyFive 2022) to add mobile, payments, supply-chain finance and compliance capabilities.

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Key Resources

Proprietary financial cloud platform

Clear describes itself as having built India's first and largest financial cloud platform underpinning its products.

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AMFI mutual fund distributor license

Regulatory license from the Association of Mutual Funds in India enabling Clear's Black mutual-fund distribution business line.

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Key Partnerships

Y Combinator

Clear was the first India-focused startup accelerated and seed-funded by Y Combinator (S14 batch, 2014).

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Stripe

Global payments company Stripe both invested in Clear's Series C round and is described as a partner as Clear builds out payments infrastructure.

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AMFI (Association of Mutual Funds in India)

Regulatory body that licensed Clear as a mutual fund distributor, enabling its Black investment product.

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Revenue Streams

Software subscription & support services91.5% of FY24 revenue (₹191.9 Cr)

The dominant revenue line — subscription/support fees for GST, e-invoicing, TDS and other compliance software.

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Platform & technical services

Additional revenue from platform fees and technical services layered on top of the core software subscriptions.

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Mutual fund distribution commission

Clear holds an AMFI mutual fund distributor license and earns commission for facilitating mutual fund purchase/sale via its Black app.

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Corporate secretarial / compliance services

Revenue from taxation and corporate secretarial compliance services alongside core software sales.

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Cost Structure

Employee benefits expense₹220.83 Cr in FY25

The largest cost line across recent fiscal years — 73% of FY23 total expenditure, including ESOP costs.

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Web hosting & software support₹52.94 Cr in FY25

Cloud infrastructure and software support costs underpinning the platform.

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Advertising & business promotion₹28.5 Cr in FY25

Marketing and promotion spend to acquire and retain customers.

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Legal & professional fees

Overheads including legal/professional fees among other costs contributing to total expenditure.

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FAQs on Clear

What is Clear's business model?

Clear's core value proposition centers on Simplify finances, save money and time, Dominant scale in India's invoice/GST digitisation, Category-leading compliance products, Fast, simple self-filing.

How does Clear make money?

Clear's cited revenue streams include Software subscription & support services, Platform & technical services, Mutual fund distribution commission, Corporate secretarial / compliance services.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com www.clear.in · Last verified 17 Jul 2026. · Report a correction