Clayco Cosmetics

ClayCo brings ancient beauty rituals from across the world onto a single platform, blending traditional ingredients with modern formulations; its flagship line is 'Rituals of Japan'.

Products are vegan and cruelty-free, with the brand stating none of its products, ingredients, or formulations are ever tested on animals.

ClayCo's own site displays certification badges on its homepage: Clinically Tested, 100% Vegan, Cruelty-Free, FDA & GMP certified, and Paraben & Sulphate Free.

ClayCo Cosmetics, founded by Niharika Jhunjhunwala, is positioned as a premium skincare brand for ingredient-conscious consumers; D2C Insider notes Indian D2C consumer behavior is shifting toward ingredient-conscious and premium formulations, with brands like ClayCo positioning themselves to capture that demand.

Direct-to-consumer sales through the brand's own website.

The brand is sold through major online marketplaces like Amazon, Nykaa, and Tira.

Products sold through website, Amazon, Nykaa, Myntra, Tira, Zepto, and Blinkit.

The company plans to utilize the fresh capital primarily for product development and category expansion, aiming to go beyond facial skincare into body care and hair care to become a holistic personal care brand.

Unilever's venture capital and private equity arm led ClayCo's $2 Mn (₹16 Cr) Series A round in October 2024.

London-based investor led ClayCo's ₹34.59 Cr Series A round announced April 2026.

Revenue from skincare product sales (cleansers, moisturizers, sunscreens, masks) via own website and online marketplaces; FY26 revenue grew 2.2X to ₹72 Cr from ₹33 Cr in FY25.