Startup Atlas · API Banking

Cashfree Payments Investor

Cashfree Payments India Private Limited ● Bengaluru, Karnataka ● Founded 2015 ● cashfree.com ↗

Akash Sinha · Co-Founder & CEO Reeju Datta · Co-Founder

$93.8 MnTotal funding (tracked)

4Funding rounds

5 Feb 2025Last round

0Tracked investments

Cashfree Payments: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Fast onboarding

Businesses can start accepting payments in "2 hours or Less"; accounts are "typically activated within 24 working hours."

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Broad payment mode coverage

Supports 180+ payment modes including UPI, cards, net banking, wallets, Pay Later, and Cardless EMI.

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High reliability

Cashfree positions its payment infrastructure as highly reliable and built for continuous, always-on payment acceptance, including tools like a real-time Bank Downtime Detector for monitoring bank/payment-method availability.

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Cross-border collections

International payment collection supported in 140+ currencies.

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Instant, scaled payouts

Payouts platform enables businesses to send money instantly and at scale 24x7 to bank accounts, UPI IDs, cards and wallets.

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Customer Segments

E-commerce & D2C businesses

Listed as a target customer vertical on Cashfree's homepage.

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SaaS & AI builders

Listed as a target customer vertical on Cashfree's homepage.

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Global businesses

Listed as a target customer vertical on Cashfree's homepage.

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Travel platforms

Listed as a target customer vertical on Cashfree's homepage.

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Fintechs

Listed as a target customer vertical on Cashfree's homepage.

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1,200,000+ businesses1.2M+ businesses

Cashfree is described as the RBI-licensed Payment Aggregator that helps 1,200,000+ businesses accept online payments across India and globally.

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Customer Relationships

No cited public information yet.

Channels

APIs, SDKs & plug-ins

Businesses integrate via RESTful APIs, SDKs, and plug-ins supporting all major platforms; a Test Environment lets developers try integrations before going live.

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Merchant dashboard

Businesses can use the dashboard for bulk uploads of payouts or integrate Payouts APIs directly into their ERP/product systems.

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Key Activities

Payment processing & compliance

Cashfree is an RBI Authorised Payment Aggregator (Certificate of Authorisation No. 266/2025) and RBI Authorised Prepaid Payment Instrument (PPI) Provider (Certificate of Authorisation No. 209/2024).

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Fraud prevention / identity verification

Offers RiskShield for fraud prevention and identity verification/KYC as part of its API banking product suite.

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Key Resources

RBI licenses

Holds an RBI Authorised Payment Aggregator License (Certificate of Authorisation No. 266/2025) and an RBI Authorised Prepaid Payment Instrument (PPI) Provider license (Certificate of Authorisation No. 209/2024).

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SecureID identity verification system

Cashfree has developed SecureID, an identity verification system that has performed over a billion verifications to date.

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Key Partnerships

State Bank of India (SBI)

SBI invested in Cashfree in June 2021 at a valuation of around $200m.

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KRAFTON

Korean digital entertainment giant KRAFTON led Cashfree's $53 million Series C round in February 2025.

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PayPal

Cashfree was one of the winners of the 2015 PayPal Incubator Challenge, incubated by PayPal early in its history.

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Telr

Cashfree picked up a majority stake in UAE/Saudi Arabia-based payment service provider Telr via a $15 million investment to build a unified cross-border payments platform.

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Revenue Streams

Payment gateway commissions75% of operating revenue (FY25)

Payment gateway commissions accounted for 75% of Cashfree's operating revenue at Rs 481 crore in FY25.

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Payout commissionsRs 55 crore (FY25)

Payout commissions added Rs 55 crore to operating revenue in FY25.

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Cost Structure

Payment gateway processing charges53% of total expense (FY25)

Cashfree's largest cost center; payment gateway processing cost was Rs 419 crore in FY25 (53% of total expense), down from Rs 427 crore in FY24.

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Employee benefits

Employee benefits costs were Rs 243 crore in FY25, roughly flat versus Rs 245 crore in FY24 (which itself was up 23% from Rs 198.4 crore in FY23).

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FAQs on Cashfree Payments

What is Cashfree Payments's business model?

Cashfree Payments's core value proposition centers on Fast onboarding, Broad payment mode coverage, High reliability, Cross-border collections.

How does Cashfree Payments make money?

Cashfree Payments's cited revenue streams include Payment gateway commissions, Payout commissions.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.cashfree.com · Last verified 15 Jul 2026. · Report a correction