Bright Money
Bright Money: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Building technology to help people manage debt. We want to help indebted consumers pay down, build credit history, and access lower-cost credit.
sourceCustomer Segments
Bright Money helps consumers get out of debt and its products include credit score building, automated debt paydown plans, financial planning, budget planning tools, and refinance loans. It deals in credit cards, student and car loans.
sourceThe fresh infusion will enable Bright Money to aggressively cater to millennials, especially in the US, the company said in a press release.
sourceCustomer Relationships
Real humans. By email or chat. One-on-one help, with 93% customer rating.
sourceA personal money manager, powered by AI. Customized debt pay-off plan, save spare change, build savings, track balances, savings, and your progress.
sourceChannels
brightmoney.co web app with Get Started signup flow for Bright Builder, Bright Plan, Personal Loans and Cash Advance.
sourceKey Activities
Our MoneyScience™ system analyzes your cards -- your balances, APRs and interest charges -- and decides how much to pay on each, to save you money.
sourceBright studies your income and spending habits, then analyzes your credit card debt and other expenses to find the fastest, smartest way to get you debt-free. ... You can choose your own debt pay off method: Snowball or Avalanche.
sourceWe'll set up a small line of credit and use it to pay off your credit cards, moving funds when it makes sense for you. But we'll pay back the line of credit in automatic re-payments, building a fresh, positive payment history for you.
sourceKey Resources
Our MoneyScience™ system analyzes your cards -- your balances, APRs and interest charges -- and decides how much to pay on each.
sourceWe are a team of Data Scientists, Engineers, Product Builders, and Service professionals ... 80+ years of combined experience in building Data Science, Machine Learning & Big Data Systems.
sourceKey Partnerships
Deposit accounts are provided by Evolve Bank & Trust and Continental Bank, Members FDIC.
sourcePersonal loan offers are available through Bright Money's Network Partners, subject to credit approval and applicable state restrictions.
sourceBright Money raised $50 million in debt financing from Encina Lender Finance, which provides lending solutions to consumer and commercial specialty finance companies across the US and Canada.
sourceRevenue Streams
When you join Bright and if you choose to start a Premium Membership you will be charged a recurring fee of $14 per month, $39 for a three-month term, $68 for a six-month term or $97 for an annual term.
sourceCost Structure
FAQs on Bright Money
What is Bright Money's business model?
Bright Money's core value proposition centers on Debt management technology, Bright Builder, Bright Plan, Smart Round-Ups.
How does Bright Money make money?
Bright Money's cited revenue streams include Premium Membership subscription.